| | | Marketing Interactions | | | | 4 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS NOVEMBER 20, 2011  Content Marketing Hubs Deliver ROI Last week I was part of the panel for the Marketing Superhero webinar hosted by OnPath where we discussed how to create demand generation strategies for 2012. chose to make my tip about Content Hubs. Content Hub serves to: Generate leads and/or engage prospects by providing a valuable, extended experience. Keeps marketers on point by focusing everything around one topic important to buyers. | MARKETING INTERACTIONS NOVEMBER 2, 2011 The Secret to a Longer Life for Marketing Content I work with a lot of companies that are limited in their ability to produce enough marketing content. don't mean just any content, but content that resonates and serves as currency to buy prospect attention and actions. The truth is that the life span for marketing content is usually cut short prematurely. The secret is rather simple, actually. It's repetition. But, before you can grasp the power of the secret, you need to understand what repetition is not: Using the same piece of content over and over. Saying the same things everyone else in your market is saying. We know too much. | | | | | |
| MARKETING INTERACTIONS NOVEMBER 13, 2011 Frequency: All the time vs. at the right time In the Focus roundtable I participated in last week with Lisa Horner, Lauren Goldstein and Craig Rosenberg, Lisa brought up the term "perpetual denamd gen." " This concept is a paradigm shift for B2B marketers that can be a great opportunity or present fierce challenges — sometimes it's a combination of both. The nature of publishing on demand and 24/7 availability of content has obviously changed expectations for all of us. As a result, many B2B marketers feel like hamsters on the perpetual content publishing wheel. I'm guilty of feeling guilty about this. " Ugh. | MARKETING INTERACTIONS NOVEMBER 25, 2011 Redefining Gratification for B2B Marketers Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results. But, during a complex B2B buying process, as marketers, we need to redefine what gratification means in the context of our marketing programs. ROI and accountability are the watch words for today's marketers. We need to prove the impact our marketing programs are having on business objectives. Kind of adds some context, don't you think? Are you using it? Or the reverse? | |
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