| | | Marketing Interactions | | | | 5 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS SEPTEMBER 29, 2011  B2B Websites NOT Great At Demand Gen A new study on an often overlooked subject is fresh off the presses: Demandbase and Focus.com 2011 National Website Demand Generation Study. The B2B company website is growing in importance as buyers spend more time researching and selecting the information they use during a complex buying process. Isn’t that interesting? Craig: There are two reasons. Thanks, Craig! | MARKETING INTERACTIONS SEPTEMBER 5, 2011 Show Quantity the Door I speak to a lot of B2B content marketers. It can be exhausting. Not speaking to them, of course, but hearing them talk about all the stuff on their plates. The list of To Dos is overwhelming. I'm truly worried that in trying to adopt the new mandates for continuous content development and distribution that we're going to start seeing major burnout. The inspiration for this post goes to Eric Wittlake ( @wittlake ) who wrote a post about how social media is lowering our content standards. His premise is the more we feel the need to share content, the less interested we are in reading it. | | | | | |
| MARKETING INTERACTIONS SEPTEMBER 27, 2011  Prime Your B2B Marketing Mind Have I told you that I'm a maniac for B2B marketing eduction? Well, I am. Know why? Because the B2B landscape is constantly shifting. Things change so fast that it's a real challenge to keep ahead of the curve. However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. What works continues to evolve along with our buyers. | MARKETING INTERACTIONS SEPTEMBER 26, 2011 From B2B Marketing Silo to Buyer Experience In reviewing an article in BtoB Magazine, Tech Marketing Budgets Lower Than Expected , I came across this statistic that made me stop and think: "This year, 52% of all marketing program spending will be focused on awareness-building activities, while 48% will be focused on demand generation, according to IDC." " The first thing I thought was, Shouldn't all marketing be demand focused? Awareness is necessary for demand generation, of course, but I'm failing to see the value in creating a distinction between the two. " garbage starts creeping back in. Way beyond. | MARKETING INTERACTIONS SEPTEMBER 20, 2011 Balancing the Demand Equation Over the weekend I had the privilege to read Adam Needles ' new book, Balancing the Demand Equation. highly reccommend that you go get your own copy. Adam begins the book with a wake-up call: " Modern B2B demand generation is failing. Seriously. " And in many ways he's right. Everything has changed, but marketers haven't kept up. Even if we buy marketing automation, which he recommends (as do I), the technology won't help if marketers don't develop the skills to create the processes, content and programs that Buyer 2.0 needs to make buying decisions today. | |
| | | | |
| |
|
| |
