July, 2005

Trending Sources

B2B Lead Generation Blog: Getting into big companies

B2B Lead Generation Blog

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., is hosting a teleseminar series on, "getting into big companies". the teleseminar series is focused helping sales people - get their foot

Marketing Edge

Marketing Edge

in today's marketing minute, host albert maruggi challenges the usefulness of a “good” profile piece in the press. instead, he explains, it's better to win a reporter's attention with more creative approaches - and he offers some

Beat up the Bubble Babies

Smashmouth Marketing

In tonight's $100 Rebuy NLHE on PokerStars, I did something I normally do during tournaments, but tonight it payed off tremendously (increased my own stack by 35%). For some of you, this is second nature, but for others.keep reading. Right before the major money thresholds (the time of the tournament referred to as the bubble) such as when there are 4 or 5 to go to get to the money, or to get to the final table, or some other threshold, start getting aggressive. Don't play stupidly, just open up a bit. You will be suprised how many chips you can accumulate from blinds and antes. But it works.

Search Engine Optimization 101

WebMarketCentral

New on WebMarketCentral.com is a page on Search Engine Optimization Basics , a how-to guide to getting at least decent placement for your site on the major search engines. While expert search engine position services offer more sophisticated techniques, this guide covers the basics of text optimization, meta tagging, alt-text for images, page naming, links and code tweaking for those without a big search budget. Having exposed my knowledge and experience on improving one's search position, it's embarassing that the WMC site isn't showing up more respectably on the search engines yet.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

B2B Lead Generation Blog

Most marketing ROI measurements are akin to driving a car while staring at the rear view mirror, you can't see that you are going to crash until the debris is already behind you. Return on marketing investment and accountability are

Marketing Edge

Marketing Edge

in the ups and downs of marketing, apple is going gangbusters reporting increases in mac and ipod sales. the personal digital audio device is not a fad, but a new medium. now to figure out how to use it for good

Marketing Edge

Marketing Edge

in sunday's new york times magazine, matt bai writes about “the framing wars” and how the power of words - and careful word choice - played a big part in the most recent presidential election. he writes: “exactly what it means to

Tournament Players Prayer

Smashmouth Marketing

Reposted from a couple years ago: grant me the serenity to accept the hands I must lay down; the courage to raise the others; and the wisdom to know the difference. Feel free to pass this along, just remember where you got it

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Daily Flop

Smashmouth Marketing

For those of you that don't know, my wife and I have mutually agreed to split up after 18 years. It's not the end of the world, hopefully we can maintain a good relationship. Since making the decision though, and my family hates to hear this, but I've kind of been living out of my truck. have clothes, bathroom kit, CPAP machine and bankroll. I'm thankful for all the friends I have scattered about that let me flop in their respective places. Did I miss the 60's

WebMarketCentral Gets Official

WebMarketCentral

After several weeks live, WebMarketCentral.com has now been officially launched with this press release. Most of the world won't see the release until PRWeb releases it tomorrow, but you can see it on the WMC site today. Our goal, as always, is to help Web marketing and e-commerce professionals to do their jobs more effectively and efficiently by showcasing the top marketing books , providing useful advice , and providing an extensive directory of helpful online marketing resources. Nest week, we'll post our first interview with a key player in the online marketing space.

The Hydra of Web Site Development

WebMarketCentral

Like the Hydra of Greek mythology, though much more benign (and not to confused with the 1990 Toto album , one of their weaker efforts), effective Web site development requires many heads. Perhaps not nine like the Hydra, but at least four: a technologist, a graphic designer, a writer, and a Web strategist. Finding all four skill sets in one individual is as rare as finding the next Michael Jordan in basketball, though finding two may be possible. is among the absolute requirements in their want ad. What exactly do they want me to look at first on this site?)

Cars and Viruses (Real Ones) Online

WebMarketCentral

Less than ten years ago, selling a car meant calling your local paper to place a classified ad, and getting sick meant a call to your doctor. Today, these are two of the many things we do differently in an online world. I had both situations last week. To sell my car, I went to CarSoup.com. This site has a great interface; buyers can search and sort by year, make, model, body style, mileage, location, price and color -- in short, drilling down from thousands of vehicles to just the right one. So skipped the local paper and listed my 1966 Ford Galaxie 500 convertible here.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Smart Marketing: Why the reluctance to grow?

Smart Marketing

jim logan has a great post on the reluctance of some business leaders to grow. in it, he observes how focused a leadership team can be around cost cutting, then asks why leaders aren't similarly focused around growing their companies

Smart Marketing: What happens if your company identity sucks?

Smart Marketing

without a strong company identity, your company's marketing impact will be diluted. this watered down approach might lead buyers to: · be confused about what your company does. · not understand how your company would help them

Smart Marketing: Peer pressure: A strong marketing motivator

Smart Marketing

this weekend i received in the mail a printer's proof of donors to my mba class of 1987. listed in class order were all the donors to my graduate school, northwestern university's kellogg school of management

Smart Marketing: A good strategy website

Smart Marketing

if you're looking for time-tested thoughts on strategy for your business, check out the 12manage.com site. there you'll find explanations of over 300 management theories and models. among the marketing models explained are

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Smart Marketing: Marketing Rule #2: The 90-day Rule

Smart Marketing

the 90-day rule is simple: every one of your customers, propects and champions (those who refer business your way) should hear from you every 90 days. buyers are just too busy to remember your company otherwise

Smart Marketing: How to write marketing copy: Watch your tone

Smart Marketing

one of the most important lessons in writing marketing copy is to craft the right tone for your readers. the trick is to delicately balance between authority and deference. yesterday i received a "cold" sales letter that failed