B2B Lead Generation Blog: Getting into big companies
B2B Lead Generation Blog
JULY 27, 2005
my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., is hosting a teleseminar series on, "getting into big companies". the teleseminar series is focused helping sales people - get their foot
JULY 27, 2005
in today's marketing minute, host albert maruggi challenges the usefulness of a “good” profile piece in the press. instead, he explains, it's better to win a reporter's attention with more creative approaches - and he offers some
Beat up the Bubble Babies
JULY 24, 2005
In tonight's $100 Rebuy NLHE on PokerStars, I did something I normally do during tournaments, but tonight it payed off tremendously (increased my own stack by 35%). For some of you, this is second nature, but for others.keep reading. Right before the major money thresholds (the time of the tournament referred to as the bubble) such as when there are 4 or 5 to go to get to the money, or to get to the final table, or some other threshold, start getting aggressive. Don't play stupidly, just open up a bit. You will be suprised how many chips you can accumulate from blinds and antes. But it works.
Search Engine Optimization 101
JULY 29, 2005
New on WebMarketCentral.com is a page on Search Engine Optimization Basics , a how-to guide to getting at least decent placement for your site on the major search engines. While expert search engine position services offer more sophisticated techniques, this guide covers the basics of text optimization, meta tagging, alt-text for images, page naming, links and code tweaking for those without a big search budget. Having exposed my knowledge and experience on improving one's search position, it's embarassing that the WMC site isn't showing up more respectably on the search engines yet.
The Rise of the Customer Marketer
Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.
B2B Lead Generation Blog: Marketing accountability and ROI Measurement
B2B Lead Generation Blog
JULY 11, 2005
Most marketing ROI measurements are akin to driving a car while staring at the rear view mirror, you can't see that you are going to crash until the debris is already behind you. Return on marketing investment and accountability are
JULY 18, 2005
in the ups and downs of marketing, apple is going gangbusters reporting increases in mac and ipod sales. the personal digital audio device is not a fad, but a new medium. now to figure out how to use it for good
JULY 18, 2005
in sunday's new york times magazine, matt bai writes about “the framing wars” and how the power of words - and careful word choice - played a big part in the most recent presidential election. he writes: “exactly what it means to
Tournament Players Prayer
JULY 13, 2005
Reposted from a couple years ago: grant me the serenity to accept the hands I must lay down; the courage to raise the others; and the wisdom to know the difference. Feel free to pass this along, just remember where you got it
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
JULY 9, 2005
For those of you that don't know, my wife and I have mutually agreed to split up after 18 years. It's not the end of the world, hopefully we can maintain a good relationship. Since making the decision though, and my family hates to hear this, but I've kind of been living out of my truck. have clothes, bathroom kit, CPAP machine and bankroll. I'm thankful for all the friends I have scattered about that let me flop in their respective places. Did I miss the 60's
WebMarketCentral Gets Official
JULY 20, 2005
After several weeks live, WebMarketCentral.com has now been officially launched with this press release. Most of the world won't see the release until PRWeb releases it tomorrow, but you can see it on the WMC site today. Our goal, as always, is to help Web marketing and e-commerce professionals to do their jobs more effectively and efficiently by showcasing the top marketing books , providing useful advice , and providing an extensive directory of helpful online marketing resources. Nest week, we'll post our first interview with a key player in the online marketing space.
The Hydra of Web Site Development
JULY 13, 2005
Like the Hydra of Greek mythology, though much more benign (and not to confused with the 1990 Toto album , one of their weaker efforts), effective Web site development requires many heads. Perhaps not nine like the Hydra, but at least four: a technologist, a graphic designer, a writer, and a Web strategist. Finding all four skill sets in one individual is as rare as finding the next Michael Jordan in basketball, though finding two may be possible. is among the absolute requirements in their want ad. What exactly do they want me to look at first on this site?)
Cars and Viruses (Real Ones) Online
JULY 6, 2005
Less than ten years ago, selling a car meant calling your local paper to place a classified ad, and getting sick meant a call to your doctor. Today, these are two of the many things we do differently in an online world. I had both situations last week. To sell my car, I went to CarSoup.com. This site has a great interface; buyers can search and sort by year, make, model, body style, mileage, location, price and color -- in short, drilling down from thousands of vehicles to just the right one. So skipped the local paper and listed my 1966 Ford Galaxie 500 convertible here.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
Smart Marketing: Why the reluctance to grow?
JULY 22, 2005
jim logan has a great post on the reluctance of some business leaders to grow. in it, he observes how focused a leadership team can be around cost cutting, then asks why leaders aren't similarly focused around growing their companies
Smart Marketing: What happens if your company identity sucks?
JULY 21, 2005
without a strong company identity, your company's marketing impact will be diluted. this watered down approach might lead buyers to: · be confused about what your company does. · not understand how your company would help them
Smart Marketing: Peer pressure: A strong marketing motivator
JULY 11, 2005
this weekend i received in the mail a printer's proof of donors to my mba class of 1987. listed in class order were all the donors to my graduate school, northwestern university's kellogg school of management
Smart Marketing: A good strategy website
JULY 8, 2005
if you're looking for time-tested thoughts on strategy for your business, check out the 12manage.com site. there you'll find explanations of over 300 management theories and models. among the marketing models explained are
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
Smart Marketing: Marketing Rule #2: The 90-day Rule
JULY 5, 2005
the 90-day rule is simple: every one of your customers, propects and champions (those who refer business your way) should hear from you every 90 days. buyers are just too busy to remember your company otherwise
Smart Marketing: How to write marketing copy: Watch your tone
JULY 1, 2005
one of the most important lessons in writing marketing copy is to craft the right tone for your readers. the trick is to delicately balance between authority and deference. yesterday i received a "cold" sales letter that failed