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FEBRUARY 14, 2012 Does Your B2B Marketing Content Address Cause?
How deep does your marketing content dive into the problems and priorities your B2B prospects are facing? In B2B marketing, we talk a lot about addressing problems, but quite often we don't talk about what that really means or how to truly help our prospects solve the systemic issues that cause the problems in the first place. This post is inspired by the following point in a list of reasons about why managers struggle on Leadership Now blog. This is reason #9: They Fix Problems, Not Causes. How often do you think about why a problem exists for your prospects?
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