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| | MARKETING INTERACTIONS
FEBRUARY 12, 2012 Why Marketing Content Needs a Point of View
B2B marketing content is most useful when it serves as proof that you understand your target markets and actually know how to do what your company promises via it's products and services. Essentially, marketing content — and the experiences it creates — serves as a test drive of what it could be like to be your customer. Point of view is the perspective through which readers will experience your content (or story). For B2B content, the best way to explain this is that if your content is company focused, the perspective they experience will be you talking about yourself. You need to do this.
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