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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

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How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. Well not about horses and sport motos, maybe next time. Want to hear more from Jeremy.

CMO 76

10 Tension Deflection Tactics for Stressed-Out Marketers

Act-On

Got stress? Lots of it? Boy, are you not alone. Are you stressed enough to need a punching bag? So are 62% of marketers … or worse. What’s more, 12% of us are at the breaking point. certain amount of stress is just part of life. Applied judiciously, it focuses us and improves our performance. But as we all know, there’s good stress and bad stress. We all get short bursts of stress we’re naturally wired for ‒ it helped us when we needed to run away from bears and lions. That’s useful stress. It’s great for tennis matches or other competitive sports. Then there’s office stress. Breathe. Deeply.

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

B2B Marketing Insider

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. Content Marketing

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

B2B Marketing Trends for 2016

9 Marketing Books to Read Before Q1 Ends

Hubspot

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? The question is: When you're already short on time, how do you pick out the best ones? Source: Amazon.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Outline Your Needs First. 12 Key Evaluation Criteria. Conclusion.

CTR 62

5 Steps to Market to a New Vertical

Modern B2B Marketing

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Let’s look at five key steps to penetrate a new industry: 1. Understand the Market.

What to Consider When Investing in Content Marketing for Existing vs. New Customers

B2B Marketing Insider

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. Content Marketing

The B2B Demand Gen Marketing Playbook

Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a strong, local market can be complemented by incremental growth of its brands in international markets.

The State of Video Marketing 2017 [New Data]

Hubspot

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Some of the highlights include. 81% linked it to a direct increase in sales. Wrapping It Up.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. first posted this list on Facebook and it provoked some interesting comments. ” No.

This Week in Content Marketing: Medium Picked the Wrong Business Model

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. This week’s show. Image source. How do I subscribe?

A Content Formula for Complex B2B Organizations

6 Things You Really Need to Stop Putting in Your Marketing Resume

B2B Marketing Insider

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. Marketing Strategy job applications

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Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s

Content Standard

Nailing down marketing trends is targeting something that’s ever-moving. One day’s list might be topped with a push for bigger big data, the next insisting that more personalization is the thing, while the next declares that inbound, top-of-funnel crusades pave the road to conversion nirvana. You’re not alone. This Isn’t Your Dad’s Email. Email—it will not die! Maybe.

Be Mine: A Brief History of Valentine's Day Marketing

Hubspot

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. How Valentine's Day Began and Evolved. Ancient Rome. Valentine’s Day.

11 Tips for Starting a New Sales Role

Modern B2B Marketing

Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. Quietly, you resolve to outsell them all. Leverage Your Mentor. Learn the Tribal Stories. Mentoring.

Six Key Steps to Successful Marketing Automation Adoption

The Importance of Post-Holiday Email Relief

It's All About Revenue

The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to face the reality of not matching or surpassing their revenue goals, they may opt to continue churning out messages—hoping to recoup their losses. Why is this problematic? Avoid Temptation.

10 Brands Show Us How Email Marketing is Done

B2B Marketing Insider

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B. The post 10 Brands Show Us How Email Marketing is Done appeared first on Marketing Insider Group. Content Marketing

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

What does the marketing performance management space look like in 2017? Where does multi-touch marketing measurement fit and what are the benefits? Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Here is the transcript (lightly edited): Challenges and opportunities facing B2B marketers. Marketers can’t see anything.

4 Internal Struggles Great Leaders Must Overcome

Hubspot

Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. Internal Struggles All Great Leaders Must Overcome. 1) Combating the Consequences of Isolation. It turns out it really is lonely at the top.

8 Ways to Create More Effective Lead Generation Programs

10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective:  why B2B brands should do influencer marketing  or   how B2B brands can implement a successful influencer campaign – to name a couple. If becoming an influencer was “easy”, then it wouldn’t be such a desirable, lucrative career path. BE PATIENT.

Data is the Biggest Roadblock to Cross Channel Marketing Success

It's All About Revenue

Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success. Because data seems to be the roadblock for ANY marketing success. Because there's so much of it. and more to come. A lot more. IoT ring a bell?

Why You Should Hire Marketers With Strong Industry Relationships

B2B Marketing Insider

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, […]. Marketing Strategy