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| | PUZZLE MARKETER
FEBRUARY 11, 2012 SnapTags vs QR Codes
A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.
| | GROW - PRACTICAL MARKETING SOLUTIONS
FEBRUARY 11, 2012 The six elements of human behavior that drive social media
You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ” Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore , a Managing Partner at Viapoint. Altruism. Hedonism. Homophily. Memetics. Narcissim.
| | FEARLESS COMPETITOR
FEBRUARY 11, 2012 Super Bowl 46 – By the Numbers
When I found this great post at Mashable by Charlie White, I thought it perfect for the weekend after the Super Bowl. But since I live in the NYC area, I’m a big Giants fan and am thrilled that they won. You can read the original post here. Super Bowl 2012 is in the books and we can recap. It’s a weekend of superlatives, with astonishing numbers swirling around those brave warriors on the field. In the Super Bowl , everything is larger than life. Instead of a dozen TV cameras for normal football game broadcasts, NBC rolls out 57 cameras. billion of them in one day. Want more? TV history.
| | SAZBEAN
FEBRUARY 11, 2012 Top Internet strategy, marketing and technology links for the week of February 11, 2012
Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012… . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Three Tricks for Getting Your Lead Gen Program Where You Want It To Go (Marketing Profs). Elements for a Successful Marketing Program Mix (FutureLab). Spin Sucks).
- "Hail Mary" Passes & the Game of Sales
Tom Brady, quarterback of the New England Patriots threw a long "Hail Mary" pass as a last-ditch effort to win the Super Bowl. But, instead of connecting with one of their receivers, it got batted down in the ensuring melee. Of course, this got me thinking about sales and football. actually know a whole lot more about the game than you might expect. My husband coached two state champion high school teams and also was a Big 10 coach. My son played Division 1AA football as a wide receiver. Football is a game of strategy. Savvy coaches and players spend hours analyzing their competitors. MORE >>