This is the night that was: Earnest wins 6 B2B Marketing Awards

It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office.

The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing.

Little did we think this would be Earnest’s year.

Having made the shortlist in 5 categories, we tried to tame our nerves during the dinner with some wild speculations as to how many we might win – for some reason, ending up at a somewhat optimistic 1.8. Yeah, we’d had a few glasses of wine even by then.

What we didn’t anticipate was walking home with 6 awards:

Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign.

Best B2B Website for our AJ Gallagher International site.

B2B Marcomms Agency of the Year.

…and the coveted Grand Prix Prize recognising the best of the best for Thunderhead I AM.

To say we’re delighted would be an under statement.

What we do know is that we’ve been fortunate to work with some great clients, who’ve been willing to stick their necks out and never settle for easy, nor lowest common denominator stuff. Who’ve shared our ambition to build campaigns that push things at a time when it could have been easier to stick with the safer – albeit less effective – old way of doing things. To them, we say a big thank you – you know who you are.

Congrats to all the other winners last night and to the B2B Marketing folk for another fantastic event. Thanks also to Steve Kemish at Cyance for the safe carriage of our Awards post-do. Whilst we’re pretty good at B2B Marketing, we’re not so good at looking after 6 awards following a night on the town.

This is the night that was. Two year’s young – we’re hoping this is just the start. Here’s to 2012!