Fri.Nov 25, 2011

Trending Sources

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react? Are they truly open to the idea of customer dialogue?

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customer

How To Become A Social Business

B2B Marketing Insider

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.

10 Productive Tasks You Should Be Doing On Google+ Right Now

Sazbean

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this. Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

What Is Your 2012 Content Marketing & Social Media Prediction?

Junta 42

Well, we are at it again. Last year’s  2011 Content Marketing and Social Media predictions  post was one of our most popular of the year…and we’d like to continue the madness. Would you like to give your take on what the future will hold?  If so,  complete this brief form  by December 8th. And, if you have some down time, check out our predictions from 2010  as well. Amazingly fun reading.

Find New Customers Fan of the Month – Arthur Germain

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island. He can be reached at agermain at gocsg.com. He is also on Twitter at @arthurgermain. Why don’t you follow him? Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Thanks for your support, Arthur. We really appreciate it.

26 Mind-Blowing Black Friday Statistics [Data]

Hubspot

Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. 26 Black Friday Statistics for Marketers. 1.) Source: Shop.org ) Tweet This Stat! 2.) Forget the turkey.

Stats 13

This is the night that was: Earnest wins 6 B2B Marketing Awards

Earnest about B2B

It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing. Little did we think this would be Earnest’s year. Yeah, we’d had a few glasses of wine even by then. Best B2B Website for our AJ Gallagher International site.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

7 Fascinating Black Friday Infographics

Hubspot

Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? What are the newest marketing trends companies are leveraging to market their Black Friday campaigns?

This is the night that was: Earnest wins 6 B2B Marketing Awards

Earnest about B2B

It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing. Little did we think this would be Earnest’s year. Yeah, we’d had a few glasses of wine even by then. Best B2B Website for our AJ Gallagher International site.

Becoming the Sally Field of B2B Email Part Three

B2B Marketing Unplugged

First, thank you to everyone who took The Pledge from Sally Step One. I am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, boring time-wasting junk, I am not about to give you permission to keep doing that. Let’s assume you’ve figured out how to stop that nonsense and you actually want to score some click-throughs and responses.  Well a good start is keeping Gidget out of the jungle.

I am thankful for the Internet industry

Biznology

Image via Wikipedia. I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for. I won’t go into the personal details other than to say I am blessed with a great faith, a great wife, kids, extended family, network of friends and more. shudder at the thought. Thanks, Mike.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Ways to Repackage Existing Content to Create MORE Content

Hubspot

With the holidays just about here (can you believe it?), content creation is getting more and more difficult. With everything your marketing team needs to get done, it seems like there is no time left in the day to produce valuable content. To top it off, your team members are going on vacation, and the sales organization is more pressured than ever. What to do? What do we mean by that?

Personal vs. Corporate: Six New-Media Principles, No. 3

B2B Memes

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. The same dynamic similarly changes the journalist’s relation to his or her employer. Journalists no longer need a traditional publisher in order to talk with readers. Formerly, most journalists were, to readers, little more than a name on a page. But in the social media world, they have an increasingly personal and direct connection to their readers. It’s a shift from the logo to the face.”.

INFOGRAPHIC: Black Friday

Client Bridge

Here's a couple of infographics about the marketing phenomenon know as Black Friday From SkimLinks: From TodayIFoundOut.com

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Technologies Marketers Should be Thankful For Couldn’t very well let this one go

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.