Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. In the article, we announced that Twitter had been added to the B2Bbloggers.com editorial calendar. As our goal is to help you understand Twitter and how to better utilize it for your marketing. These must Do’s are focused on Tweeting. As they are designed to be guidelines, not laws. MORE >>

Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. It’s also helpful to ask other people to contribute content. With a combination of strategies you can create the required amount of content more quickly and with less effort. Guest Post. In most industries there are consultants or partner companies who would love to get exposure to your audience. Video post. MORE >>

Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Last week I had the opportunity to co-host a webinar with Jen Doyle , who’s the analyst responsible for the research and development of the 2011 MarketingSherpa B2B Marketing Benchmark Report. The event focused on the challenges B2B marketers are facing now and in the coming year and the top 5 marketing practices they can embrace in order to be successful. MORE >>

If you want to make your life easier, yes. There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. Magazines have always been good at creating content, re-purposing content, and planning ahead, but for B2B marketers this hasn’t always been the case. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust. Drives action. Builds loyalty. On time. Optimization. MORE >>

Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This event was great for me, because it forced me to reflect back on where the industry was just a few years ago and how aggressively it’s matured. In the past two years, adoption has increased by 4x among B2B companies. This is where the consumer wins. It’s the little things that make the big differences between them. MORE >>