| | | Marketing Finger | | | | 12 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem Photo credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog ? Are you getting everything you can out of your corporate blog? Do your Twitter and Facebook followers read your blog? | MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? Questions will include: Q. What are the best ways to identify influencers in your industry? | | | | | |
| MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem? | MARKETING FINGER APRIL 28, 2011 Why are so many B2B websites… boring? I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? Join us for our latest Twitter chat where we’ll discuss these questions and more. Why are so many B2B website designs… Boring? | MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Which ‘knowledge market sites’ do B2B buyers go to for information? | MARKETING FINGER APRIL 6, 2011 Using Content to Reach and Engage Your B2B Audience [#B2Bchat] You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. What types of content are most effective in reaching a business audience? Video? Blog posts? Infographics? White papers? What is the typical life span of content? Who should write your content? Product team? Marketing? Outsourced? Pacific. | | | | | | | |
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MARKETING FINGER | TUESDAY, OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book
There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! To learn more, be sure to follow @abneedles and @b2b_chat. MORE >> -
MARKETING FINGER | THURSDAY, MAY 5, 2011 How do Marketers “Sharpen the Saw”?
Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”. What are the best ways for marketers to build and sustain their own expertise? Which books, which blogs, and which conferences, and which individuals drive us towards excellence? Join us this Thursday for our next #B2Bchat event where we dive into these questions. Name a blog that you regularly draw inspiration from. MORE >> -
MARKETING FINGER | SATURDAY, JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. Define targets for each of your marketing campaigns as you plan them. Consider setting a ‘best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI. What would be the impact on sales closed? MORE >> -
MARKETING FINGER | MONDAY, MAY 16, 2011  Content Marketing: How Companies are Doing It [Infographic]
Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Here are some of the highlights: Companies with over 1,000 employees use an average of 9 content marketing tactics. Some of the most popular include social media, articles, newsletters, case studies and blogs. 54% of marketers use Facebook to distribute content. B2B marketers allocate approx. 26% of their total marketing budgets to content marketing. MORE >> -
MARKETING FINGER | SATURDAY, MAY 14, 2011  How to Achieve Enchantment, by Guy Kawasaki [Infographic]
In his latest book titled Enchantment , Guy Kawasaki covers the principles that individuals and businesses can apply to achieve personal and professional success. If you don’t have time to read the book, or are looking for a nice refresher, look no further. Here is a handy overview in the form of an Infographic: How to Achieve Enchantment. marketing book Enchantment Guy Kawasaki Infographic MORE >>
- Review of Seth Godin’s Poke the Box MARKETING FINGER | SUNDAY, APRIL 17, 2011
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