| | | Marketing Finger | | | | 17 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Here is a summary of the questions and comments, compiled: Q. What is lead scoring? | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work. | | | | | |
| MARKETING FINGER DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? What can marketing can do to help the sales team be more effective with social media? does it have to be defined? | MARKETING FINGER JULY 13, 2010  What Apple is Doing to Beat Microsoft and Google Apple Study: 8 easy steps to beat Microsoft (and Google). View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. | MARKETING FINGER APRIL 5, 2010  Get Ready for the iBoard I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share. | MARKETING FINGER FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. CWarfield: shared interests; no spam or useless “eating a ham sando&# posts. walkerjill: but not tweet TOO MUCH! Looking at these, I consider: 1. Follower count. | | | | | | | |
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MARKETING FINGER | MONDAY, APRIL 12, 2010 How Productivity is Killed
Thought-provoking insight on the contemporary workplace from Jason Fried, co-founder of 37 Signals and author of New York Times bestseller, Rework. MORE >> -
MARKETING FINGER | SUNDAY, MAY 16, 2010  YouTube Turns Five
YouTube has reached a couple of milestones recently, including: more than 24 hours of video uploaded per minute. over two billion video views per day ( see the Mashable post ). YouTube also turned five years old a couple of weeks ago, and here is a video which celebrates its remarkable short history and growth. MORE >> -
MARKETING FINGER | TUESDAY, JUNE 15, 2010  What is Google TV?
The product managers at Google TV released a new video today explaining what Google TV is and what it may mean to you. On May 20, 2010, Google announced the launch of Google TV , a service which brings the Web and TV closer together. Here are some of the main features that Google TV will offer: Tune to channels or specific shows by conducting a text search. Record and play back shows. Browse the Web. Multi-task on the same screen, i.e. browse a web page while watching a TV show. Download and use apps from the Android market. Read Google’s official announcement for further details: [link]. MORE >> -
MARKETING FINGER | WEDNESDAY, MARCH 3, 2010  Seth Godin Talks of the Lizard Brain
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo. Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference , Seth Godin explains how our fearful “lizard brain&# often gets in the way of success. Here’s a shout out to @w_chris_davies who first pointed out this talk to me. MORE >> -
MARKETING FINGER | THURSDAY, AUGUST 12, 2010  Do You Ping.fm?
How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? is a useful aggregation service which allows you to do just that: post content simultaneously to a large group of social media sites. It covers dozens of sites and includes these better known social networks: Facebook. Twitter. WordPress. Tumblr. MySpace. LinkedIn. Delicious. With ping.fm, you can also direct an RSS blog feed to all of your social networks. is definitely worth a closer look. MORE >>
- How to opt out of Facebook’s new Instant Personalization Program MARKETING FINGER | SATURDAY, MAY 15, 2010
- Social Media Statistics for B2B Marketers MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
- Predicting Twitter’s Success in 2006 MARKETING FINGER | MONDAY, MARCH 29, 2010
- The Top 10 iPad Apps MARKETING FINGER | SATURDAY, APRIL 3, 2010
- The More You Think About ROI… MARKETING FINGER | WEDNESDAY, MARCH 10, 2010
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