Sat.Oct 06, 2007 - Fri.Oct 12, 2007

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Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Frankly, I never used to be a sweepstakes person, but when I won a trip to London last year, I can't get enough. Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?

Blogger: Redirecting

Buzz Marketing for Technology

41 Common Blogging Mistakes Here is a great list of common blogging mistakes - a good review for anyone with a blog (tags: Blogs, Blogosphere, Blogging) Another take on the social media press release Maggie Fox has published another

PRMeetsMarketing Weekly Articles: October 12, 2007

PR Meets Marketing

I've been thinking about ending the week on articles that I find interesting throughout the week. Hopefully, you'll find them useful for your PR and marketing efforts. welcome any recommendations that you have to make this a useful list of articles. will categorize this under Weekly Articles so you can just skip to the summaries in the future. Here we go:  . Why CEOs Should Be Careful about Blogging. Jeremiah Owyang discusses the challenges of writing a CEO Blog. Perils of When Marketing Buzz Hits Reality of Customer Service and Product Quality. Using Social Media to Raise Money.

Marketing Edge

Marketing Edge

time 17:04. many companies are trying to understand how forms of social media can be applied to achieve their business and branding objectives. this podcast features two examples of the successful use of social media and user generated

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketing Pilgrim

PR Meets Marketing

Marketing Pilgrim home page

Proprietary Databases Rise Again

Customer Experience Matrix

I’ve been noticing for some time that “proprietary” databases are making a come-back in the world of marketing systems. Proprietary” is a loaded term that generally refers to anything other than the major relational databases: Oracle, SQL Server and DB2, plus some of the open source products like MySQL. In the marketing database world, proprietary systems have a long history tracing back to the mid-1980’s MCIF products from Customer Insight, OKRA Marketing, Harte-Hanks and others. In such a structure, data for each field (e.g., All of these are still available, incidentally.

One way to tackle closed loop marketing

Anything Goes Marketing

Now that the summer is behind us I feel that I have a few extra pounds from the BBQs and beers on the patios. I've promised myself to go for at least 2 morning runs during the week and a trip the gym on the weekend. I'm still working on the 2 runs per week but I'm getting there. know that if I don't go, I see the results of the hamburger that I had for lunch the next morning on the scale. When I do go for a run I see the positive results - great motivation to keep on exercising. This post is not meant to define or re-define the term "closed loop marketing". Click on the ad. It isn't. Chad H.

Your Reply To Email Should Allow Me to Reply!

Anything Goes Marketing

I just wrote a post, went for my run and checked my email again. realized that I have a ton of unopened email from MarketingVOX. I get daily emails from these guys which help me keep up on the latest but you know what, I can't keep up with it and it's mostly just too many details that I am not interested in. gave up and I unsubscribed as I had no other choice. figured, hey, I'll take an extra minute and write them the following email: " Daily emails are too much. Can you make it weekly and perhaps categorize some of this? Delivery to the following recipients failed. make it a real one b.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

"I, Borg. I, Cece"

PR Meets Marketing

In the world of an agency, the mentality is one of the Borg. The goal is to highlight team achievements and not individualistic ones. From an agency perspective, this is practical so no one person becomes integral to an account. If one person leaves, it minimizes impact to the collective. In the classic Star Trek: Next Generation "I, Borg" episode , a single borg is separated from his collective and learns to exist as an individual. His seminal moment is stating, "I, Borg" - the point when he no longer refers to himself as part of a group but as an individual. There is no we, it's only me.

Blogger: Redirecting

Buzz Marketing for Technology

In the new world of work, your reputation is the only accepted currency. Whether you're looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your

Borg

PR Meets Marketing

PR 2
PR 2

Blogger: Redirecting

Buzz Marketing for Technology

The ROI of Communities Maggie Fox digs in to find an ROI on Communities using SAP's Developer Network as her example. tags: Communities) Nokia's N95 vs. Apple's iPhone From the sound of it the NEW Nokia N95 has it all - just when you

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The TruthLaidBear Comes Out of Hiding

WebMarketCentral

If you're not familiar with The Truth Laid Bear , it's a kind of cool blog tracking site that's been for the past three years by the eponymous N.Z. Bear ( no one knows what "N.Z." stands for except that it's not "New Zealand"). Today, the Bear came out publicly. Here's the bulk of his message: Folks: I hope you'll forgive a brief commercial interruption. My name is Rob Neppell. One never knows.),

How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Dan Briody recently wrote a helpful article for Inc. Keep the contact form short.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will work for entrepreneurial B-to-B companies. Not so. In addition, the marketing metrics are different for high-tech startups.

The New "Relations" in Interactive PR

WebMarketCentral

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). Used properly, the social media tools of Web 2.0

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will work for entrepreneurial B-to-B companies. Not so. In addition, the marketing metrics are different for high-tech startups.

Smart Marketing: Radioheads marketing move is a hint of things to come

Smart Marketing

Add Smart Marketing to your My Yahoo Page. Right-Click then Copy Link Location to copy Smart Marketing's XML feed. Paste into your feed reader of choice. Subscribe in NewsGator Online · « Halo 3 Marketing is Supreme | Main | Benefits v