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SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat
Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem?
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