| | | Marketing Finger | | | | 32 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Here is a summary of the questions and comments, compiled: Q. What is lead scoring? | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem Photo credit: Scott Beale / Laughing Squid. Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog ? Are you getting everything you can out of your corporate blog? Do your Twitter and Facebook followers read your blog? | | | | | |
| MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? Questions will include: Q. What are the best ways to identify influencers in your industry? | MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. Should there be a stronger push towards the convergence of social media and email as it relates to customer and prospect communication? What are the best ways to leverage the two mediums in tandem? | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work. | MARKETING FINGER APRIL 11, 2012 How to Demonstrate the ROI of Social Media As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Does your organization / your client have lead gen. targets for social media? How do you calculate the ROI of social media marketing? Do you currently measure the leads generated from social media? Pacific, 8:00 p.m. Eastern. | | | | | | | |
| -
MARKETING FINGER | THURSDAY, APRIL 28, 2011 Why are so many B2B websites… boring?
I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? Join us for our latest Twitter chat where we’ll discuss these questions and more. Why are so many B2B website designs… Boring? MORE >> -
MARKETING FINGER | THURSDAY, FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing?
It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Which ‘knowledge market sites’ do B2B buyers go to for information? MORE >> -
MARKETING FINGER | THURSDAY, DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media
Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? What can marketing can do to help the sales team be more effective with social media? does it have to be defined? MORE >> -
MARKETING FINGER | WEDNESDAY, APRIL 6, 2011 Using Content to Reach and Engage Your B2B Audience [#B2Bchat]
You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. What types of content are most effective in reaching a business audience? Video? Blog posts? Infographics? White papers? What is the typical life span of content? Who should write your content? Product team? Marketing? Outsourced? Pacific. MORE >> -
MARKETING FINGER | TUESDAY, JULY 13, 2010  What Apple is Doing to Beat Microsoft and Google
Apple Study: 8 easy steps to beat Microsoft (and Google). View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. MORE >>
- Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book MARKETING FINGER | TUESDAY, OCTOBER 4, 2011
- How do Marketers “Sharpen the Saw”? MARKETING FINGER | THURSDAY, MAY 5, 2011
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- Pushing the Right Buttons to Viral Video Success MARKETING FINGER | SATURDAY, APRIL 14, 2012
- Get Ready for the iBoard MARKETING FINGER | MONDAY, APRIL 5, 2010
- How to Turn Followers and Fans into Leads (and when not to) MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
- To Follow Or Not To Follow: That is the Question on Twitter MARKETING FINGER | SUNDAY, FEBRUARY 28, 2010
- Content Marketing: How Companies are Doing It [Infographic] MARKETING FINGER | MONDAY, MAY 16, 2011
- How to Achieve Enchantment, by Guy Kawasaki [Infographic] MARKETING FINGER | SATURDAY, MAY 14, 2011
- YouTube Turns Five MARKETING FINGER | SUNDAY, MAY 16, 2010
- How Productivity is Killed MARKETING FINGER | MONDAY, APRIL 12, 2010
- Review of Seth Godin’s Poke the Box MARKETING FINGER | SUNDAY, APRIL 17, 2011
- What is Google TV? MARKETING FINGER | TUESDAY, JUNE 15, 2010
- Seth Godin Talks of the Lizard Brain MARKETING FINGER | WEDNESDAY, MARCH 3, 2010
- Do You Ping.fm? MARKETING FINGER | THURSDAY, AUGUST 12, 2010
- How to opt out of Facebook’s new Instant Personalization Program MARKETING FINGER | SATURDAY, MAY 15, 2010
- Social Media Statistics for B2B Marketers MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010
- Predicting Twitter’s Success in 2006 MARKETING FINGER | MONDAY, MARCH 29, 2010
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
- The More You Think About ROI… MARKETING FINGER | WEDNESDAY, MARCH 10, 2010
- The Top 10 iPad Apps MARKETING FINGER | SATURDAY, APRIL 3, 2010
| |
