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Marketing Finger
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32 articles |
| Page 1 of 1 | Previous | Next | | | MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Pacific / 8:00 p.m. | MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. | | | | | | | | |
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MARKETING FINGER | THURSDAY, APRIL 28, 2011 Why are so many B2B websites… boring?
I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? MORE >> -
MARKETING FINGER | THURSDAY, DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media
Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? What are the do’s and don’t's of posting for members of the sales team? does it have to be defined? MORE >> -
MARKETING FINGER | TUESDAY, JULY 13, 2010  What Apple is Doing to Beat Microsoft and Google
Apple Study: 8 easy steps to beat Microsoft (and Google). View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. MORE >> -
MARKETING FINGER | THURSDAY, MAY 5, 2011 How do Marketers “Sharpen the Saw”?
Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”. What is the best marketing-related book you’ve read recently? MORE >> -
MARKETING FINGER | MONDAY, APRIL 5, 2010  Get Ready for the iBoard
I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share. MORE >>
- To Follow Or Not To Follow: That is the Question on Twitter MARKETING FINGER | SUNDAY, FEBRUARY 28, 2010
- Social Media and Email: Two Separate Worlds? #B2Bchat MARKETING FINGER | THURSDAY, SEPTEMBER 8, 2011
- How to Turn Followers and Fans into Leads (and when not to) MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- YouTube Turns Five MARKETING FINGER | SUNDAY, MAY 16, 2010
- How Productivity is Killed MARKETING FINGER | MONDAY, APRIL 12, 2010
- Review of Seth Godin’s Poke the Box MARKETING FINGER | SUNDAY, APRIL 17, 2011
- What is Google TV? MARKETING FINGER | TUESDAY, JUNE 15, 2010
- How to Achieve Enchantment, by Guy Kawasaki [Infographic] MARKETING FINGER | SATURDAY, MAY 14, 2011
- How to Demonstrate the ROI of Social Media MARKETING FINGER | WEDNESDAY, APRIL 11, 2012
- Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book MARKETING FINGER | TUESDAY, OCTOBER 4, 2011
- Do You Ping.fm? MARKETING FINGER | THURSDAY, AUGUST 12, 2010
- How to opt out of Facebook’s new Instant Personalization Program MARKETING FINGER | SATURDAY, MAY 15, 2010
- Content Marketing: How Companies are Doing It [Infographic] MARKETING FINGER | MONDAY, MAY 16, 2011
- Using Content to Reach and Engage Your B2B Audience [#B2Bchat] MARKETING FINGER | WEDNESDAY, APRIL 6, 2011
- Social Media Statistics for B2B Marketers MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010
- Predicting Twitter’s Success in 2006 MARKETING FINGER | MONDAY, MARCH 29, 2010
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
- The More You Think About ROI… MARKETING FINGER | WEDNESDAY, MARCH 10, 2010
- The Top 10 iPad Apps MARKETING FINGER | SATURDAY, APRIL 3, 2010
- Pushing the Right Buttons to Viral Video Success MARKETING FINGER | SATURDAY, APRIL 14, 2012
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