| | | Marketing Edge | | | | 54 articles |
| Page 1 of 1 | Previous | Next | MARKETING EDGE AUGUST 18, 2009 Trust Has Value Time 22:33. Trust is not a new thing in marketing and communications. The most trusted name in news, is the most hackneyed phrase on TV. believe trusted means you transfer your brain space for figuring stuff out to others, you transfer your emotional defense mechanisms to another entity. Like, I trust this pilot to land this plane, or OK Guy Fieri, I’ll trust this place that’s a real dive. One of the most awaited studies in the PR world is the annual Edelman Public Relations Trust Barometer. Trust in social media is now at the individual level. We’ll post part two on Thursday, August 20. | MARKETING EDGE AUGUST 20, 2009  4 Ways A Company Trusts Social Media Time 16:22. Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. What’s your take? | | | | | |
| MARKETING EDGE JANUARY 2, 2009 The Single Best PR Advice for 2009 – Think Like a News Organization Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients? Because you don’t want to put your organization or your firm in a situation where the pitch becomes the news. | MARKETING EDGE SEPTEMBER 24, 2009  Companies, Do You Want Continuing Revenues? Help a Customer Out Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Trust among individuals practicing and advising in social media has to be pretty high these days. Schmaltzy?, | MARKETING EDGE OCTOBER 11, 2009 Two New Perspectives for Business Time 29:43. couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Coopetition is the word coined for companies that decide to share expenses for in which areas they do not have competitive advantages or perhaps will jointly provide specific and not overlapping functions for a project. Social media exposes all kinds of talent online, plus a public discussion of the issues. Now competitors readily learn, copy, share, and engage each other. 2) Customer Participation. | MARKETING EDGE MARCH 12, 2009  A Seminal Moment for Social Media – How Can We Avoid Layoffs I have thought for a long time that for society to gain the maximum benefits from social media many current cultures in a typical corporate structure would need to change. From legal to finance, HR to PR, the ways of the last 100 years would need to change if transparency is to be rewarded, and improvement was to be an accepted continuing process. Levy’s blog is called Running a Hospital. | | | | | | | |
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MARKETING EDGE | SUNDAY, AUGUST 16, 2009 Four Things That Can Kill Social Media
1) Tarnished trust – too much nefarious attempts to game the system. Don’t worry though the government is looking into the matter. 2) Too much stupidity, yes my good social sympathizers I realize stupidity exists everywhere and my stupidity may be another’s genius, however when you are presenting Twitter to a company or a group and the Twitter Trend gets into less than appropriate topics for the audience, (watching out for my personal brand here, let’s just call it R-Rated an then some) it diminishes the attractiveness of the medium – I’m just saying. 3) False expectations unrealized. MORE >> -
MARKETING EDGE | SUNDAY, OCTOBER 25, 2009 Is This Social Media or Word of Mouth?
I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox. I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox. MORE >> -
MARKETING EDGE | WEDNESDAY, SEPTEMBER 2, 2009 The Mayor of Twitterville Talking Change
Time 24:46. Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media. Is this that new? No, I spoke to the Rotary Club in Shakopee, MN and saw 50 people many of whom had little in common except living in the same locale and a desire to get involved before joining the Rotary. Over time, there is plenty to share. Twitterville Book Drawing. MORE >> -
MARKETING EDGE | TUESDAY, MAY 26, 2009 5 Steps to Expert with Paul Schempp – Part 2
Time 26:11. have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. In this concluding podcast in the series Dr. Paul Schempp talks about the practicing proficiency and excelling to excellence, as the fourth and fifth steps to being an expert. We talk about how to identify experts, they may be the ones who don’t have all the answers in the group, but are always willing to consider other perspectives. MORE >> -
MARKETING EDGE | SATURDAY, FEBRUARY 28, 2009  Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. DOT 4 – Companies realize they are not the center of the universe, just part of it. recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. MORE >>
- Embarq –ing on Social Media at a Fortune 500 Company MARKETING EDGE | SATURDAY, MAY 23, 2009
- Marketing Edge MARKETING EDGE | FRIDAY, JANUARY 2, 2009
- Marketing Edge MARKETING EDGE | THURSDAY, JANUARY 8, 2009
- It is a Gift to be a Relevant Marketer MARKETING EDGE | THURSDAY, DECEMBER 24, 2009
- Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare MARKETING EDGE | TUESDAY, NOVEMBER 24, 2009
- You Need to Answer, Who Are YOU in 2010 MARKETING EDGE | SATURDAY, NOVEMBER 21, 2009
- Gareth Jones And Lou Dobbs Are They Journalists ? MARKETING EDGE | FRIDAY, NOVEMBER 13, 2009
- Swedish Covenant Chicago – A Thoughtful Social Media Approach MARKETING EDGE | FRIDAY, OCTOBER 16, 2009
- How Smart is Your Phone and Your Favorite Podcast? MARKETING EDGE | TUESDAY, AUGUST 25, 2009
- Kodak Gets The Picture – Jeffrey Hayzlett & The 4Es of Social Media MARKETING EDGE | WEDNESDAY, AUGUST 5, 2009
- Will Advertising Morph Into Something of Greater Value? MARKETING EDGE | SATURDAY, JULY 25, 2009
- Crowd Sourcing Cars, Ford Breaking the Mold MARKETING EDGE | THURSDAY, JULY 16, 2009
- Can The Social Web Help Change Governments and Perceptions? MARKETING EDGE | FRIDAY, JULY 3, 2009
- Is There Money in Communities? Interest = Success MARKETING EDGE | TUESDAY, JUNE 30, 2009
- What’s your ecosystem? MARKETING EDGE | THURSDAY, JUNE 25, 2009
- Notes From the 140 Conference on Twitter MARKETING EDGE | SATURDAY, JUNE 20, 2009
- Closed Networks Limit Reporters – Can Twitter Help? MARKETING EDGE | SUNDAY, JUNE 14, 2009
- Social Media: Catalyst for Health Care Reform or Divisive Echo Chamber? MARKETING EDGE | MONDAY, JUNE 8, 2009
- Twitter is About Now and More at the 140 Conference MARKETING EDGE | SUNDAY, MAY 31, 2009
- Using Experts to Get Better Media Coverage MARKETING EDGE | FRIDAY, MAY 29, 2009
- 5 Steps to Expert with Paul Schempp Part 1 MARKETING EDGE | SATURDAY, MAY 16, 2009
- Make Crisis Communications Routine – Then It’s Not a Crisis MARKETING EDGE | THURSDAY, MAY 14, 2009
- Patient Blogging A Big Help When Done in Context MARKETING EDGE | SATURDAY, MAY 9, 2009
- Is Patient Blogging Helpful or Harmful MARKETING EDGE | THURSDAY, MAY 7, 2009
- ROI of Anything - Good Discipline, Bad Crutch MARKETING EDGE | SATURDAY, MAY 2, 2009
- A New Form of Corporate PR, The Embedded Journalist MARKETING EDGE | FRIDAY, APRIL 24, 2009
- Seamus Culligan of Hunt Adkins MARKETING EDGE | WEDNESDAY, APRIL 15, 2009
- Progress, Obstacles and Solutions at Business Smart Tools MARKETING EDGE | WEDNESDAY, APRIL 8, 2009
- 16,000 Ways to Mess With Twitter MARKETING EDGE | WEDNESDAY, APRIL 8, 2009
- A Good Samaritan for Healthcare and Social Media MARKETING EDGE | WEDNESDAY, APRIL 1, 2009
- PR Dilemma Should Smarties Respond? - I Say Yes MARKETING EDGE | SUNDAY, MARCH 29, 2009
- Conference Season is the Time for Questions MARKETING EDGE | TUESDAY, MARCH 17, 2009
- Jason Falls from SXSW – Think Visually MARKETING EDGE | SUNDAY, MARCH 15, 2009
- Music, Meets, Technology, Meets Listeners MARKETING EDGE | SATURDAY, MARCH 14, 2009
- South by Southwest is a Big Deal MARKETING EDGE | FRIDAY, MARCH 13, 2009
- Measuring Messages As You Build Relationships MARKETING EDGE | WEDNESDAY, MARCH 11, 2009
- How to Help a Reporter Out? Read, Connect, Follow MARKETING EDGE | THURSDAY, FEBRUARY 19, 2009
- Will Parents Say, What’s Wrong With This Picture? MARKETING EDGE | MONDAY, FEBRUARY 9, 2009
- Let’s Mix It Up - Social Media Throwdown, 2/6 @ 1PM CST MARKETING EDGE | THURSDAY, FEBRUARY 5, 2009
- A Buddhist Marketer – Really, Come On MARKETING EDGE | TUESDAY, FEBRUARY 3, 2009
- Brand Buy-In Matters, No Matter What Size Company MARKETING EDGE | MONDAY, FEBRUARY 2, 2009
- When Your Business Bears Its Soul, Keep The Story Going MARKETING EDGE | SATURDAY, JANUARY 10, 2009
- Doctors’ Grades Help Patients Decide on Healthcare MARKETING EDGE | THURSDAY, JANUARY 8, 2009
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