Retailer Best Buy internal social network gives employees voice and management insights
JANUARY 28, 2008
Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company.
Retailers Taking to Facebook One Way or Another
OCTOBER 30, 2008
Time 14:22. Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. The Classic Question? It's getting cold in these parts and a bowl of soup is a good thing.
Billboards, Strip Malls, and Social Media
JULY 9, 2008
The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. much prefer that social networks be viewed as cafes, restaurants and bars along the road. Not franchises, mind you, although you might get that feel from some of them, but unique places in which you’ll meet some unique and some of the same people.
Marketing - It’s Not Who You Know It’s Who Knows You
DECEMBER 26, 2008
Time 16:43. About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.”. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Giving to the community. 2.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.
Can Your Personal Brand Be Too Popular?
DECEMBER 11, 2008
This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. Ouch, that's a tough one..
Word of Mouth Beats Out Comparison Shopping for Health Care
DECEMBER 7, 2008
Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Where does this put social media in healthcare?
Donâ€™t Believe the Social Media Hype â€“ Itâ€™s as Old as the Rotary Club
NOVEMBER 24, 2008
Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Pulver creates a meeting of the digital and physical worlds. Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.
â€œWhat in heavenâ€™s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?â€?
NOVEMBER 19, 2008
Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. Imagine that.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Does Transparency Mean An Open Kimono?
NOVEMBER 17, 2008
Time 12:48. misnomer of social media is how some interpret the definition of transparency of information. It doesn't mean opening your kimono for all to see your company's warts. Shel Holtz and John C. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Let's take football for example.
Twitter Means Business and Then Some
OCTOBER 17, 2008
Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. journalist to his core, Ojeda has been with the St. For example, there is a Twitter public media category.
Coca-Cola is Social by Nature, Big Brands and Social Media
OCTOBER 9, 2008
Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools â€“ Facebook applications or widgets. Cause collaboration â€“ Supporting in dollars and actions a cause involving company and customers. Fast Forward to Today. That last part is what makes it dynamic for Coke.
Ford Has Social Media Personality and its Scott Monty, Plus the Mustang
SEPTEMBER 26, 2008
Time 19:32. Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Monty also authors the Social Media Marketing blog. Marketing Edge Contest.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
Keeping a social network rolling, Americaâ€™s RV community
JULY 15, 2008
OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it's because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on wheels. Today I spent sometime with total strangers, yet they were as friendly as my next door neighbors. Paul, MN at the state fairgrounds.
The boobs have it, the biggest PR blunder since New Coke
JUNE 6, 2008
A horse with Hooters, now that's classy. It caught me off guard this morning when I read stories about Hooters joining on as a new co-sponsor for this year's Kentucky Derby and Preakness winner Big Brown, just in time for a likely triple crowning of the thoroughbred. mean, this is a horse named after UPS, you know brown trucks, brown uniforms. And what do winning horses have? Speed. You bet
Marketers can drink it up at the Tiki Bar and the new short form genre
MARCH 21, 2008
Time 20:22. Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. â€ They even invited me over for a drink.
MN GOP caucus location search phrase yields Obama google ad - nice
FEBRUARY 4, 2008
Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that's really reaching out to the other side. You would think one of the other GOP candidates would have ranked high organically or paid given that search term. So the issue is does it really matter?
Marketing Technology: 3 Solutions You Can't Live Without
In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.
Best PR and SEO Tactics
DECEMBER 29, 2008
Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. The beauty of this is, search engines think like news people as well. The major search engines pick up trends across the net, reward in-bound links to your page, and give recognition to first movers. VigiLanz is a client). YOU COMMENT WE GIVE FOOD. Happy New Year.
Three Elements of a Winning Blog Post
DECEMBER 22, 2008
I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?). You know it’s like who does your doctor go to type of thing. Gee, what’s Odden up to now, let’s go take a look.”
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.
Five Ways PR Will Adapt to the Next Generation Newsroom
DECEMBER 19, 2008
Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. It was led by Chris O’Brien, who in addition to being project manager for the Next Generation Newsroom, is a business columnist for the San Jose Mercury News. The beauty of this project is that it’s not just research and concept; the blueprint of the next newsroom is now a proposal being considered by Duke University. Paul, MN, food shelter. Please stop.
Santa Uses Giftag!
DECEMBER 3, 2008
Time 43:24. Oh, God, now don't be getting all upset about me saying Santa uses Giftag. Can you prove Santa doesn't use Giftag? Exactly. So there. Giftag is the new gift-registry builder and community platform from Best Buy's social media team. The best part about it is — get this — it is based on the fundamental principle that the social web is, well, social. That's why it allows users to build lists from anywhere on the web - not just Best Buy. Isn't it better to make life easier for those purchases? Yes, and users are thankful for it. That's my favorite part. More Winners.
This is Classic New Thinking by Seth Godin Tapping New Media
DECEMBER 1, 2008
Seth Godin strikes again. When MBA's are a dime a dozen, and most formal, traditional education is struggling to deliver information that is not obsolete by the time the graduate walks out into the real world, Godin offers a higher education program with mutual benefit. It's a twist and from my perspective a combination professional volunteer effort, executive MBA, and marketing version of The Apprentice (of Donald Trump fame) program. So here's the deal. Six months working with Seth Godin and his team on a new project. Is this something where you will get to do what you want? Absolutely.
Motrinâ€™s Big Pain
NOVEMBER 18, 2008
Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. It's not like this is a new trend — baby slings have been around for a long time. The latest fashion, combined with the ability to comment on it, is what is giving Motrin a migraine. What are your thoughts about baby slings and social media-savvy moms giving Motrin a piece of their mind? You can also provide more details than a word in the text box.
Breaking Through Same Old Health Care Marketing
NOVEMBER 3, 2008
Time 17:44. Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. First major criteria for healthcare marketing â€“ Accepting that doing what everyone else is doing will not get you noticed. HealthPartners has a business objective of driving greater usage of its online self-service options. Some messages are serious matters of life and death.
The Tech Economy & Social Media
OCTOBER 28, 2008
I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the â€˜01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but not out in part because technology is more prevalent in our daily lives than in the past. Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, â€œ4) Customers live on tech. This is an old and tired perspective. And you
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
The New Newsroom â€“ Whatâ€™s in Your Company?
OCTOBER 13, 2008
Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Do you have internal or access to expertise in your field.
Crisis Communication Lesson #1 Write Down What Youâ€™d Change
OCTOBER 6, 2008
So there I am minding my own business scanning Twitter and David Mullen follows me. think, hey who’s this Mullen character, check his profile, then blog (which is my standard procedure before following) and read his piece What My Toddler Taught Me About Crisis Communication. It's a solid piece. Having five kids, my life is in a constant state of crisis, I mean really why limit it to just the toddler stage. David looks too young in his twitter picture to have teenagers, unless he does the politician’s trick and use a picture from 20 years ago. feel like that all the time.
The times are changing for journalism - MinnPost is out ahead
SEPTEMBER 19, 2008
Time 28:03. My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism. He was the editor of the Minneapolis Star Tribune for the majority of the 1980s and served as president and publisher through much of the 1990s. The landscape for journalism in this decade is like nothing this respected newsman has ever seen. Kramer explains he thought he was ready to walk away from news, but the challenge of shaping journalism in this new media era was too much a part of him to go unanswered.
Social Media and the Financial Pains of Wall Street
SEPTEMBER 18, 2008
Early this morning www.twitter.com/newsgang shared this article from CNN.com about how Wall Street arrived at its financial crisis and how to avoid it in the future. It highlights how short-sightedness and incentive compensation plans contributed to taking on higher risk. Another aspect of the crisis is how financially connected we are globally. It is a long held belief of mine that some aspects of our corporate culture, finance, and legal to name two, need to change if social media is to become integrated into America's regular business environment.
Marketing Optimization Toolkit: The Science behind Marketing Analytics
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How are presidential campaigns and parties using social media
AUGUST 22, 2008
I normally don’t get into politics on this blog, and I’m not going to start now. That’s why I wrote this political piece for Media Bullseye about the use of social media in this year’s presidential campaign. From a marketing perspective this year has great examples on both sides of the asile and from a public policy perspective. On the candidate side, McCain fosters comments from bloggers on his McCainSpace while Obama is doing a great job of reaching out to communities in more than two dozen social media sites. Share them with your fellow readers