2008

Marketing Edge

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Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company.

Retailers Taking to Facebook One Way or Another

Marketing Edge

Time 14:22. Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. Cohen's firm, Rosetta, monitored uses of Fan pages by major retailers overtime from May to September of 2008. The Classic Question? It's getting cold in these parts and a bowl of soup is a good thing.

Billboards, Strip Malls, and Social Media

Marketing Edge

The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. much prefer that social networks be viewed as cafes, restaurants and bars along the road. Not franchises, mind you, although you might get that feel from some of them, but unique places in which you’ll meet some unique and some of the same people.

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

Time 16:43. About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.”. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Giving to the community. 2.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketing Edge

Marketing Edge

time 23:42. it's nutty, plenty of companies are running around trying to figure out social media. the answer and examples are right under your nose. it dawned on me while watching jeff pulver go through his networking techniques at a

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. Pulver creates a meeting of the digital and physical worlds. Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.

Marketing Edge

Marketing Edge

apologies for the long headline, but that quote from ted mcconnell, general manager-interactive marketing and innovation at procter & gamble co, will go down as one of the greatest business quotes of all time

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. Imagine that.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Does Transparency Mean An Open Kimono?

Marketing Edge

Time 12:48. misnomer of social media is how some interpret the definition of transparency of information. It doesn't mean opening your kimono for all to see your company's warts. Shel Holtz and John C. Havens thoroughly explore this topic in their new book Tactical Transparency: how leaders can leverage social media to maximize value and build their brand. Let's take football for example.

Twitter Means Business and Then Some

Marketing Edge

Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. journalist to his core, Ojeda has been with the St. For example, there is a Twitter public media category.

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Fast Forward to Today. That last part is what makes it dynamic for Coke.

Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

Marketing Edge

Time 19:32. Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Monty also authors the Social Media Marketing blog. Marketing Edge Contest.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Keeping a social network rolling, America’s RV community

Marketing Edge

OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart. Maybe it's because of the feeling of freedom I get on the open road, or the sheer comfort of some of these beautiful home away from home on wheels. Today I spent sometime with total strangers, yet they were as friendly as my next door neighbors. Paul, MN at the state fairgrounds.

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

A horse with Hooters, now that's classy. It caught me off guard this morning when I read stories about Hooters joining on as a new co-sponsor for this year's Kentucky Derby and Preakness winner Big Brown, just in time for a likely triple crowning of the thoroughbred. mean, this is a horse named after UPS, you know brown trucks, brown uniforms. And what do winning horses have? Speed. You bet

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

Time 20:22. Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. ” They even invited me over for a drink.

MN GOP caucus location search phrase yields Obama google ad - nice

Marketing Edge

Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that's really reaching out to the other side. You would think one of the other GOP candidates would have ranked high organically or paid given that search term. So the issue is does it really matter?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Marketing Edge

Marketing Edge

Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement

Best PR and SEO Tactics

Marketing Edge

Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. The beauty of this is, search engines think like news people as well. The major search engines pick up trends across the net, reward in-bound links to your page, and give recognition to first movers. VigiLanz is a client). YOU COMMENT WE GIVE FOOD. Happy New Year.

Marketing Edge

Marketing Edge

time 16:43. about 15 years ago at atlanta's fulton county stadium, i saw a guy wearing a t-shirt with the following slogan – it's not who you know, it's who knows you – right there and then i thought “that's it, that's marketing

Three Elements of a Winning Blog Post

Marketing Edge

I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?). You know it’s like who does your doctor go to type of thing. Gee, what’s Odden up to now, let’s go take a look.”

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Five Ways PR Will Adapt to the Next Generation Newsroom

Marketing Edge

Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. It was led by Chris O’Brien, who in addition to being project manager for the Next Generation Newsroom, is a business columnist for the San Jose Mercury News. The beauty of this project is that it’s not just research and concept; the blueprint of the next newsroom is now a proposal being considered by Duke University. Paul, MN, food shelter. Please stop.

Santa Uses Giftag!

Marketing Edge

Time 43:24. Oh, God, now don't be getting all upset about me saying Santa uses Giftag. Can you prove Santa doesn't use Giftag? Exactly. So there. Giftag is the new gift-registry builder and community platform from Best Buy's social media team. The best part about it is — get this — it is based on the fundamental principle that the social web is, well, social. That's why it allows users to build lists from anywhere on the web - not just Best Buy. Isn't it better to make life easier for those purchases? Yes, and users are thankful for it. That's my favorite part. More Winners.

Buy 2

This is Classic New Thinking by Seth Godin Tapping New Media

Marketing Edge

Seth Godin strikes again. When MBA's are a dime a dozen, and most formal, traditional education is struggling to deliver information that is not obsolete by the time the graduate walks out into the real world, Godin offers a higher education program with mutual benefit. It's a twist and from my perspective a combination professional volunteer effort, executive MBA, and marketing version of The Apprentice (of Donald Trump fame) program. So here's the deal. Six months working with Seth Godin and his team on a new project. Is this something where you will get to do what you want? Absolutely.

Marketing Edge

Marketing Edge

edgey advertising can sometimes cut the wrong way. mortin is finding that out the social media way as mommy bloggers, twitter moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Motrin’s Big Pain

Marketing Edge

Edgy advertising can sometimes cut the wrong way. Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. It's not like this is a new trend — baby slings have been around for a long time. The latest fashion, combined with the ability to comment on it, is what is giving Motrin a migraine. What are your thoughts about baby slings and social media-savvy moms giving Motrin a piece of their mind? You can also provide more details than a word in the text box.

Breaking Through Same Old Health Care Marketing

Marketing Edge

Time 17:44. Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? In this podcast with Larissa Rodriquez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. First major criteria for healthcare marketing – Accepting that doing what everyone else is doing will not get you noticed. HealthPartners has a business objective of driving greater usage of its online self-service options. Some messages are serious matters of life and death.

The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but not out in part because technology is more prevalent in our daily lives than in the past. Let me highlight his fourth reason by citing it directly here because it involves social media, Colony writes, “4) Customers live on tech. This is an old and tired perspective. And you

Marketing Edge

Marketing Edge

time 9:14. here's a new way to look at your marketing department, as a newsroom. because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The New Newsroom – What’s in Your Company?

Marketing Edge

Time 9:14. Here's a new way to look at your marketing department, as a newsroom. Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Do you have internal or access to expertise in your field.