| | | Marketing Edge | | | | 77 articles |
| Page 1 of 1 | Previous | Next | MARKETING EDGE MARCH 19, 2008 Ideas for greater wiki participation Here are some ways to get people to participate in a wiki. Quick definition of a wiki , for purists the Wikipedia definition is what you should fall back on. For those that just want to keep reading here, a wiki is a web-based place for individuals to contribute knowledge so that others may benefit. At the Social Media Breakfast in Phoenix on March 14, 2008, I had a conversation with a colleague named Miles who provides tech support for computers at the retail stores of a major wireless company. Here are some ideas for launching an internal wiki focused on, but not limited to. tech support. | MARKETING EDGE JANUARY 3, 2008  Marketing Edge Marketers, here is a social media recipe with some zing. You can build an opt-in network of followers for just about any objective you want: new product launch, latest bargains, thought leadership, consumer engagement | | | | | |
| MARKETING EDGE AUGUST 4, 2008 Marketing by the Numbers – Stephen Baker’s The Numerati Time 17:53. new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net. The premise of The Numerati is that as our lives are captured digitally with electronic transactions, web site surfing patterns, online commerce etc, we are building a behavior that can be quantified, analyzed, and predicted. It's the predicted part that is the most intriguing to Baker. | MARKETING EDGE OCTOBER 17, 2008  Twitter Means Business and Then Some Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2 million users , because this word is less meaningful. journalist to his core, Ojeda has been with the St. For example, there is a Twitter public media category. | MARKETING EDGE JUNE 24, 2008 George Carlin, Marketing, and Social Media Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism. This mash up has caused a society to feel wanting for genuine substance, generations to reflect on their contribution to the greater good, and a crisis of conscience. This crossroads is probably best described by the late George Carlin on consumerism. Marketers are a major part of the issue, why? | MARKETING EDGE APRIL 15, 2008 Taxes and Twitter a great combination for H&R Block Time 13:04. Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Amy Worley is the director of digital marketing for the venerable tax service corporation, and with a supportive senior management team, she’s giving H&R Block a nimble, personable face for online users. The key to their effectiveness is being a part of the community. Enjoy this podcast. | | | | | | | |
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MARKETING EDGE | MONDAY, JANUARY 28, 2008  Retailer Best Buy internal social network gives employees voice and management insights
Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. Fun and interesting. MORE >> -
MARKETING EDGE | FRIDAY, MARCH 14, 2008 Social media is a movement, not a market
This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement†theme. read that transcript of my comments and thought, “What the heck? Is this guy naïve or what?!††The whole human spirit thing can get a bit much, especially if I'm a marketer in a job that, on average, lasts 18-24 months, I don't have time for this touchy-feely stuff! Relationships? What are those? don't want relationships; I want revenues. There is a confluence of the following: -technology. social cynicism. MORE >> -
MARKETING EDGE | THURSDAY, DECEMBER 11, 2008  Can Your Personal Brand Be Too Popular?
This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, to which I responded. “Hell, everyone is their own profit and loss center. Enter web 2.0 MORE >> -
MARKETING EDGE | MONDAY, AUGUST 4, 2008 Marketing Edge
time 17:53. new book is coming out on september 15 called the numerati by one of the most prolific journalists on social media platforms, stephen baker. he is a senior writer with business week a regular podcaster along with heather MORE >> -
MARKETING EDGE | FRIDAY, JANUARY 18, 2008 Target PR misses the mark
OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation. Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive. won’t touch that issue with a 10-foot pole in this blog post. direct any who wish to dwell on this to Justice Stewart Potter and his definition of obscenity. This post is about corporate public relations and understanding bloggers. In that context, let’s say that this image is a tiny, tiny ember in a campfire…. Target’s response? At the very least, answer the question. MORE >>
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- Best PR and SEO Tactics MARKETING EDGE | MONDAY, DECEMBER 29, 2008
- Marketing - It’s Not Who You Know It’s Who Knows You MARKETING EDGE | FRIDAY, DECEMBER 26, 2008
- Three Elements of a Winning Blog Post MARKETING EDGE | MONDAY, DECEMBER 22, 2008
- Five Ways PR Will Adapt to the Next Generation Newsroom MARKETING EDGE | FRIDAY, DECEMBER 19, 2008
- Word of Mouth Beats Out Comparison Shopping for Health Care MARKETING EDGE | SUNDAY, DECEMBER 7, 2008
- Santa Uses Giftag! MARKETING EDGE | WEDNESDAY, DECEMBER 3, 2008
- This is Classic New Thinking by Seth Godin Tapping New Media MARKETING EDGE | MONDAY, DECEMBER 1, 2008
- Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club MARKETING EDGE | MONDAY, NOVEMBER 24, 2008
- “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?� MARKETING EDGE | WEDNESDAY, NOVEMBER 19, 2008
- Motrin’s Big Pain MARKETING EDGE | TUESDAY, NOVEMBER 18, 2008
- Does Transparency Mean An Open Kimono? MARKETING EDGE | MONDAY, NOVEMBER 17, 2008
- Breaking Through Same Old Health Care Marketing MARKETING EDGE | MONDAY, NOVEMBER 3, 2008
- Retailers Taking to Facebook One Way or Another MARKETING EDGE | THURSDAY, OCTOBER 30, 2008
- Dunkin’ Donuts Has A Super Opportunity MARKETING EDGE | MONDAY, JANUARY 21, 2008
- Dunkin’ Donuts social media response - and your grade is? MARKETING EDGE | THURSDAY, JANUARY 24, 2008
- A great year ahead for the Society for New Communications Research MARKETING EDGE | MONDAY, JANUARY 28, 2008
- All politics is social MARKETING EDGE | THURSDAY, JANUARY 31, 2008
- MN GOP caucus location search phrase yields Obama google ad - nice MARKETING EDGE | MONDAY, FEBRUARY 4, 2008
- University of Minnesota program building neighborhoods on the net MARKETING EDGE | TUESDAY, FEBRUARY 12, 2008
- Healthcare & the integrated channel - Understanding Cancer TV MARKETING EDGE | FRIDAY, FEBRUARY 15, 2008
- Marketers learn from campaigns - social media has application for you MARKETING EDGE | THURSDAY, FEBRUARY 28, 2008
- The social mind of a corporate marketer MARKETING EDGE | FRIDAY, FEBRUARY 29, 2008
- Southwest Airlines is upfront with passengers - nice work on FAA issue so far MARKETING EDGE | FRIDAY, MARCH 7, 2008
- The Conversation Agent gets Maruggi to converse about new journalism MARKETING EDGE | MONDAY, MARCH 10, 2008
- Social Media Breakfast in Scottsdale/Phoenix, AZ, Friday, March 14 MARKETING EDGE | MONDAY, MARCH 10, 2008
- Crisis communication lessons learned from Gov. Eliot Spitzer MARKETING EDGE | TUESDAY, MARCH 11, 2008
- Marketers can drink it up at the Tiki Bar and the new short form genre MARKETING EDGE | FRIDAY, MARCH 21, 2008
- Top 10 Benefits of Using a Social Network for Business MARKETING EDGE | MONDAY, MARCH 24, 2008
- No recession in social media jobs - Why has the Kellogg Foundation established a new media manager position? MARKETING EDGE | TUESDAY, MARCH 25, 2008
- New rules of marketing and PR: it’s about what buyers value MARKETING EDGE | MONDAY, MARCH 31, 2008
- Is social networking right for corporate marketing? Two tests will you help decide MARKETING EDGE | SATURDAY, APRIL 12, 2008
- Conversation is part of all marketing, whether you know it or not MARKETING EDGE | MONDAY, APRIL 14, 2008
- Brands and marketing plans that live in wikis with author Denise Shiffman MARKETING EDGE | SATURDAY, APRIL 19, 2008
- PR practitioners should plan for the Next Newsroom today MARKETING EDGE | WEDNESDAY, APRIL 23, 2008
- Is US Health Care following the path of US Manufacturing? MARKETING EDGE | SATURDAY, MAY 10, 2008
- Who Controls Social Media in the Corporation? No One and That’s a Problem MARKETING EDGE | THURSDAY, MAY 15, 2008
- Social networks satisfy business, brands, and individuals needs to collaborate, learn, and embrace MARKETING EDGE | THURSDAY, MAY 29, 2008
- When presidential brands merge - Obama & Clinton MARKETING EDGE | TUESDAY, JUNE 3, 2008
- The boobs have it, the biggest PR blunder since New Coke MARKETING EDGE | FRIDAY, JUNE 6, 2008
- American journalism at a crossroads MARKETING EDGE | THURSDAY, JUNE 12, 2008
- A time for dialogue in democracy, an interview with the authors of Millennial Makeover MARKETING EDGE | SATURDAY, JUNE 14, 2008
- Robert Scoble on Global Impact of Social Media and Effective Use of Twitter MARKETING EDGE | SUNDAY, JUNE 29, 2008
- Billboards, Strip Malls, and Social Media MARKETING EDGE | WEDNESDAY, JULY 9, 2008
- Strong Social Media at Top Two Best Hospitals MARKETING EDGE | FRIDAY, JULY 11, 2008
- Keeping a social network rolling, America’s RV community MARKETING EDGE | TUESDAY, JULY 15, 2008
- Talk the language of politics, messages, and social media MARKETING EDGE | SATURDAY, JULY 26, 2008
- Gertler, Garza, thanks Food Network, what’s next? MARKETING EDGE | TUESDAY, JULY 29, 2008
- How are presidential campaigns and parties using social media MARKETING EDGE | FRIDAY, AUGUST 22, 2008
- Social Media and the Financial Pains of Wall Street MARKETING EDGE | THURSDAY, SEPTEMBER 18, 2008
- The times are changing for journalism - MinnPost is out ahead MARKETING EDGE | FRIDAY, SEPTEMBER 19, 2008
- Ford Has Social Media Personality and its Scott Monty, Plus the Mustang MARKETING EDGE | FRIDAY, SEPTEMBER 26, 2008
- Crisis Communication Lesson #1 Write Down What You’d Change MARKETING EDGE | MONDAY, OCTOBER 6, 2008
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