| | | Marketing Edge | | | | 53 articles |
| Page 1 of 1 | Previous | Next | MARKETING EDGE NOVEMBER 16, 2007 Marketing Edge a word about trust on in the blogsphere and social media in general, there is considerable discussion about how businesses can tap into these conversations. another angle is the practice of paying bloggers which some say is no different | MARKETING EDGE JANUARY 12, 2007  Marketing Edge in the growing trend to reach beyond traditional messaging, corporate america increasingly taps the unlimited pool of user-generated content as advertisements. doritos is sponsoring the “crash the super bowl” commercial contest in which | | | | | |
| MARKETING EDGE DECEMBER 13, 2007 Marketing Edge the following is a conversation between al social and darrin marketer, their names have been changed to protect the innocent; they are both avid twitter users with two very different perspectives on the platform | MARKETING EDGE JANUARY 8, 2007 Marketing Edge the top issue in 2007 for marketers is trust. the confluence of social media, aggressive marketers and the community of the blogsphere is creating a whirlpool of contentious issues. the bottom line here is trust, and whether marketing | MARKETING EDGE JANUARY 15, 2007 Marketing Edge today's marketing edge podcast is a look ahead at the upcoming new communications forum, march 7-9 in las vegas. as our regular listeners already know, i'm speaking at the forum, along with a whole slew of other great speakers from the | MARKETING EDGE JANUARY 18, 2007 Marketing Edge the idea of podcasting for business continues to grow. for those who like numbers, i'll point you to a study by the pew internet and american life project (pdf) that shows us that 12 percent of internet users had downloaded a podcast | | | | | | | |
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MARKETING EDGE | WEDNESDAY, JANUARY 31, 2007 Marketing Edge
today we're going to talk about an old public relations dog that's doing new-media tricks. the radio actuality has been reborn. we use recorded commentaries — quick sound bites — that accompany news releases and pitches we send to MORE >> -
MARKETING EDGE | TUESDAY, FEBRUARY 6, 2007 Marketing Edge
in another preview of the newcomm forum, i chat with john bell, managing director ogilvy pr and executive creative director of the firm's 360 digital influence team, about building a social media strategy. john talks about: introducing MORE >> -
MARKETING EDGE | MONDAY, FEBRUARY 12, 2007 Marketing Edge
in another preview of the newcomm forum, i chat with two companies that are reaching buyers by pushing the envelope in using social media and multimedia to win friends and influence buyers. i'll highlight how, sigler music MORE >> -
MARKETING EDGE | FRIDAY, FEBRUARY 23, 2007  Marketing Edge
In today's Marketing Edge, I comment on JetBlue's “customer bill of rights” and how it used public relations strategies to address its situation. JetBlue's “customer bill of rights” sounds like it was written by lawyers for lawyers and MORE >> -
MARKETING EDGE | FRIDAY, MARCH 2, 2007 Marketing Edge
get real about the virtual world with linda zimmer. in another preview of the newcomm forum, i chat with linda, who's president and ceo of marcom:interactive. we discuss the real world of marketing opportunities in the virtual world of MORE >>
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