2007

Marketing Edge

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Marketing Edge

Marketing Edge

in the growing trend to reach beyond traditional messaging, corporate america increasingly taps the unlimited pool of user-generated content as advertisements. doritos is sponsoring the “crash the super bowl” commercial contest in which

Marketing Edge

Marketing Edge

time 13:33. viral envy: many marketing people and ceos suffer from this, usually after seeing a viral video or site that is forwarded to them from a friend. yikes! thousands of hits with no media buy! little production cost

Marketing Edge

Marketing Edge

time 18:15. audio and video content on the web has raised the bar for search engines — consumers demand superior search capability that provides context as well as accuracy. while google redefined search a few years ago, the next wave

Marketing Edge

Marketing Edge

In today's Marketing Edge, I comment on JetBlue's “customer bill of rights” and how it used public relations strategies to address its situation. JetBlue's “customer bill of rights” sounds like it was written by lawyers for lawyers and

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Marketing Edge

Marketing Edge

Time 12:27. Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of US Internet users will consume online video by 2011

Marketing Edge

Marketing Edge

the following is a conversation between al social and darrin marketer, their names have been changed to protect the innocent; they are both avid twitter users with two very different perspectives on the platform

Marketing Edge

Marketing Edge

i have to comment about twitter, the micro-blogging tool at www.twitter.com. it is like instant messaging to those whom you are following and who follow you, plus your messages post to your page on the twitter web site

Marketing Edge

Marketing Edge

the marketing buzz word in 2007 is community. marketers are trying to plug into, tap into or leverage these social network communities for their companies' benefit. not quite sure that's the right approach here

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Edge

Marketing Edge

this week i attended the society for new communications research (sncr) conference in boston. it was inspiring how some companies are working within the parameters and cultures of social media. they are flexible enough to bend their

Marketing Edge

Marketing Edge

jeremiah owyang of forrester, seth godin author of meatball sundae, and steve mann head of social media for sap doing a webcast at noon central today. i'll live blog it here. just the highlight please, ok

Marketing Edge

Marketing Edge

an observation from the society for new communications reserch conference in boston, dec. 5 and 6: social media is like having babies. as a father of five, i speak from experience: 1) there never really is a good time

Marketing Edge

Marketing Edge

time 15:40. know we like to talk about technology here on most days. but today we are taking a different tact. today we interviewed one of the deans of relationship building. harvey mackay the author swim with the sharks without

Marketing Edge

Marketing Edge

the technology dilemma - new technologies are developed quickly and less costly today than even 10 years ago. new technology implementation requires the precise work of three groups, path finders, bridge builders, and commoditizers

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Marketing Edge

Marketing Edge

time 12:56. the first stop for marketers who are attempting to determine how to approach social media is to listen to the conversations taking place on the web. most executives are going to ask, what are people saying about our company

Marketing Edge

Marketing Edge

really like brightcove, but there model is changing which may cause users to look at other alternatives. here's the email they sent out this morning. those using brightcove need to review their videos and potentially move them

Marketing Edge

Marketing Edge

here's a classic case of social media run amok. there is a post today about the f-word being used in the disney movie “enchanted.” it's making it's way up the digg charts. the problem? after listening to the clip posted on that site 10

Marketing Edge

Marketing Edge

time 18:45. the old maxim “you don't argue with the guy who buys ink by the barrel” isn't as accurate as it once was. the combination of blogs, new online publishers like techcrunch and the huffington post and social media sites are

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Marketing Edge

Marketing Edge

a word about trust on in the blogsphere and social media in general, there is considerable discussion about how businesses can tap into these conversations. another angle is the practice of paying bloggers which some say is no different

Marketing Edge

Marketing Edge

look i like scholastic just as much as any parent. we get some of their wonderful magazines and books. so please don't get this post wrong. just dislike getting something that says, send this back in x days and write cancel and you

Marketing Edge

Marketing Edge

the panel from blogworld on tracking reputation in the blogsphere provided excellent insight into how corporate skeptics can make sense of new media junkies' hype about online conversations. more importantly determining in a methodical

Marketing Edge

Marketing Edge

the undercurrent at blogworld is churned by the of a sudden absence of noted bloggers and a lack of blogging on the part of some ceos who's companies depend on bloggers. ok no worries sports fans. because there are plenty more of us

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Marketing Edge

Marketing Edge

chris heuer points out how an enterprise wiki building company social text has in its product plan that their product will be produced in conjunction with its customers. this is a change from business plans of old

Marketing Edge

Marketing Edge

after a few days to let things settle and let me think (and as the story now bubbles up to the new york times), here are a few observations about chris anderson's post about blocking a group of pr people from e-mailing him and the

Marketing Edge

Marketing Edge

mobile post sent by albertmaruggi using utterz. replies

Marketing Edge

Marketing Edge

time 12:57. no catch really, just the reality that everything is integrated. kind of like the chaos theory for marketing. every piece of data you get about a market or customer behavior can make a difference. ok enough theory, here is

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Marketing Edge

Marketing Edge

time 14:43. ok, let me put social networks into some kind of perspective so those that have a life beyond the web can appreciate the concept: so you're having a baby. understand, having five children myself, that women get together

Marketing Edge

Marketing Edge

time 17:04. many companies are trying to understand how forms of social media can be applied to achieve their business and branding objectives. this podcast features two examples of the successful use of social media and user generated

Marketing Edge

Marketing Edge

time 7:58. karen o'brien a partner with the crimson consulting group constructs a new way for marketers to evaluate the customer landscape. o'brien says the outdated description of acquiring customers is to acquire, retain

Marketing Edge

Marketing Edge

time 14:09. this podcast is one part business strategy for marketing companies and one part examination of a neat direct mail piece from the us postal service. www.usps.com. printers are in one of the more competitive business

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Marketing Edge

Marketing Edge

time 14:09. you have to love a good headline, one that makes you curious enough to read further. let's hope this one worked. in this podcast, we'll look at nine lessons i've learned by running my own business for six years and

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Marketing Edge

Marketing Edge

our marketing edge podcast made the list of “100 useful, informative podcasts for small business owners and entrepreneurs,” as assembled by the good folks at small business trends radio. the china business podcast, from technomic asia

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Marketing Edge

Marketing Edge

cnn-youtube debate the youtube era becomes mainstream. you know, i've been at a few of those goat rodeos called presidential debates back when i was press secretary of the republican national committee. my expectations were low

Marketing Edge

Marketing Edge

albert maruggi, president of provident partners, will join the roster of communication professionals and other speakers at the minnesota health strategy and communications network's annual summer conference july 19 and 20

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.