Fri.Jan 04, 2013

article thumbnail

Does your Internet marketing training make you feel dumb?

Biznology

Photo credit: thelampnyc. I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there was one comment that struck a nerve, when someone asked if anything about marketing and sales is the same as it was back before the InterWebs. I understand why people ask that question and I feel compelled to give an answer that is not the normal one for a digital marketing trainer.

article thumbnail

Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: Content Strategy for the Web. Authors: Kristina Halvorson Melissa Rach. . Blog Twitter. Better content always means better business. Imagine these situations. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.

Planning 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Valuable Lesson a B2B Marketer Will Ever Learn

Convince & Convert

Image via BigStockPhoto.com. As a journeyman marketing writer, my job is to simplify stuff. It often works like this: I go into a meeting. My client invited a number of others because they really know the product and the market. These are experts. After the handshakes, card swaps and small talk, I go into listen mode. My digital recorder is rolling.

article thumbnail

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. It’s designed to allow people like you and me to share information that we like.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement

Adobe Experience Cloud Blog

by Jason Miller Mitch Joel is a digital marketing expert. A blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency. I recently caught up with Mitch Joel to get his thoughts on upcoming trends in social and online marketing.

More Trending

article thumbnail

Quisque sit amet sapien et lacus

The Marketing Blender

The post Quisque sit amet sapien et lacus appeared first on The Marketing Blender.

article thumbnail

11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Why? Because consumers are getting smarter at blocking you out, and they have been for quite some time. More tools are bought today than ever before to block out advertisements.

article thumbnail

How to Be a Spammer in 20 Simple Steps

Hubspot

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. I also heard that accessibility is important in your writing, so I narrowed it down to just 20 steps. If you haven't made up your new year's resolution yet -- or you've already failed at three or four and need a new one to tackle -- any and all of these 20 steps w