Thu.Apr 26, 2012

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The Most Important Words In Social Media

Marketing Insider Group

“ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important.

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Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline

NuSpark Consulting

Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

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Perform a Link Audit to Monitor Link Building Efforts

Biznology

Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other. A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Her immediate reason for resigning was having a prominent correction slapped onto one of her stories, the second in the last five months. Most of the discussion about her resignation has focused on who’s to blame. WaPo ombudsman Patrick Pexton says that “ The Post failed her as much as she failed The Post.

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Why an IPO is NOT an Exit Strategy, And How to Plan for It

Adobe Experience Cloud Blog

by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!).

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The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

Good marketers live by their data. Why? Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it.

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What does Google Analytics mean for your Business?

EMagine B2B Blog

While most businesses know the value of Google Analytics, there are a straggering amount of sites that still do not have this free tool installed on their site. Many sites, while they do have Google Analytics installed, are not measuring basic metrics such as hits, views, visits and conversions, or even have goals established. Today [.].

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Mobile Matters for Facebook Marketers [Free Guide]

SnapApp

Do you think about your mobile audience when you create content for your Facebook page? Probably, not, am I right? You might even assume that it's not a concern since you don't think your audience uses mobile all that much anyway. Well, the truth might surprise you. Almost half of Facebooks 800M members access the social site through mobile devices.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Optimize and the Confluence of Search and Social Media

Convince & Convert

Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today. by a very special guest, my friend Lee Odden , live from somewhere.

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New Research: B2B Content is a Dead End

Digital B2B Marketing

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content.

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Why You Need Social Media, Even if Your Customers Don't

Hubspot

Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it's possible , but it certainly won't stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)!

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Navigate the Marketing Technology Landscape with this Map

Everything Technology Marketing

The marketing technology landscape can be quite confusing. There are dozens of solution categories, each with dozens of great vendors. Where to start? I ran across this great infographic by the guys over at WordStream that shows a map of the most important marketing technology categories and the leaders in each category.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.