Wed.Jan 11, 2012

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What the Latest Marketing Trends say about Business in 2012

Tomorrow People

Looking to predict your business performance in the year to come? Start by looking into the future. Use the latest market trends to identify how your business will behave in the months ahead. Here’s how: Your customers: The latest market trends help to reveal how your customers will respond to your product or services in the New Year. Check the latest trends to identify whether your business is well positioned to connect with new and existing customers.

Trends 156
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B2B Marketing: Why Competition Doesn’t Matter

B2B Marketing Traction

Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy.

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Do You Have What It Takes to Earn an A?

Vision Edge Marketing

'For the past decade, our annual marketing performance measurement and management survey has asked, “What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?” And for the past decade less than a quarter of marketing organizations received an A. Do you know and have what it takes to earn an A?

Class 106
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Global Social Media Marketing

Biznology

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Facebook Now Features Paid Ads in News Feeds

Hubspot

You've probably heard rumblings of it over the past few weeks, and like it or not, the time has finally come: Facebook is now featuring paid advertisements in users' News Feeds. Yes, right in between photos of your cousin's new baby and your college roommate's update about burning his toast again this morning (lol, am I right?!), you could now see an ad from a company that paid to have it featured in your News Feed.

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6 Deadly Marketing Myths BUSTED

Hubspot

If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." It's easy to blindly follow the old preachings of industry experts. It's riskier, and often more effective, to take new directions and experiment with the unknown. We want to take you down the latter path. Our new ebook, 6 Deadly Marketing Myths Busted challenges some widely held marketing theories.

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7 Silly Mistakes to Stop Making in Your PR Pitches

Hubspot

Pitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. With such a high quantity of pitches, it is really easy to make a mistake, but it's a shame when those mistakes could've easily been avoided with just a little awareness.

PR 48
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The Ultimate List of Email SPAM Trigger Words

Hubspot

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today. SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box.

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15 Tenets of Proper Email Marketing Etiquette

Hubspot

The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. And if inbound marketing is permission-based, marketers should be sure they're practicing proper etiquette in their inbound efforts.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.