Wed.Aug 24, 2011

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Help Our Client Choose a Home Page (Poll)

The Point

Your opinion is needed! One of our B2C clients, Elegant Clutter , is a boutique furniture and home accessories store in Danville, California. Spear is designing a new Website for the company and the client is having a hard time choosing between two home page designs. Just click on the thumbnails below to view the two designs and then vote for your favorite using our instant poll.

Opinions 175
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If It’s Truly Easy-To-Use, Let Sales Do the Demo

Adobe Experience Cloud Blog

by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt. Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals.

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Facebook Kills Places, Foursquare and Gowalla Rejoice

Hubspot

Rest in peace, Facebook Places. At least that's what all 6% of the people who actually used it might be saying. It looks like Foursquare is going to win the location-based check-in service battle, as Facebook announced yesterday it would be killing the Facebook Places check-in feature within its mobile app. Facebook's Places feature, released a year ago, was thought by many to be a viable competitor to other popular check-in apps like Foursquare and Gowalla, given Facebook's large user base.

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Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

Demand Remains Strong for Alinean’s Interactive Content Marketing and Value-Based Sales Enablement Services and Tools Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced its two-time honoree ranking among the 5 th annual Inc. 500|5000’s list of fastest-growing U.S. private companies.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Tactics to Delete From Your Email Marketing NOW

Hubspot

Take a quick look at your favorite blogs. Now take a gander at Twitter, Facebook, and LinkedIn. All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. In fact, sometimes we need to STOP doing things in order to improve results or make time for new strategies.

Tactics 49

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3 Steps to Prepare for Emerging Mobile Platforms

Hubspot

This guest post was written by Matt Silk, SVP of Waterfall Mobile. Waterfall’s mobile and social CRM platform, Msgme, empowers enterprises to build and monetize a mobile subscriber database. One of the biggest recent announcements in mobile was Apple introducing iMessage, an internet protocol-supported (as opposed to carrier-supported) messaging platform in the same mold as the Blackberry BBM application.

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How to Leverage Customers' Social Behavior for Inbound Marketing

Hubspot

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. It was one bullet point. A yes or no question. Man, it was simple back then! Nowadays everyone uses social media , and in order for inbound marketers to make the most out of that fact, perceived social behaviors need to be included in whatever customer per

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How to Make an (R)VIP Appearance at Dreamforce

Hubspot

Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. 10 Info-Packed Sessions. 1. Last year, CMO Mike Volpe's session was standing-room only, so this year, he'll repeat his popular "Optimizing Your Web Site for Maximum Lead Flow" session along with Tim Ash of SiteTuners on Friday, September 2 from 10:00 - 11:00 AM. 2.