Wed.Aug 24, 2011

Marketing Edge

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year.

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with.

Five reasons why measuring influence is elusive

grow - Practical Marketing Solutions

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence.  You know … I STILL think she’s bright! In the spirit of balanced debate I encouraged her to write a guest post.  Klout measures tweets, retweets, popularity and the like. Klout measures numbers. Period.

Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity?


We haven’t digested the financial crisis yet, and once again, we are faced with economic uncertainty, jumpy investors and extremely nervous stock markets. The reasons are different than last time and there is a big distinction depending on the region, but the shaky economic waters seem to have an impact on advertising spending already. Especially [.]. Advertising Opinion Research accountability ad spending crisis earned media global advertising spending online advertising owned media paid media recession ROI WARC World Advertising Research Center

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Importance of Thinking Outside-In

Fearless Competitor

B2B Lead Generation | Think Outside-In rather than Inside-Out. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show. Great show! It’s a must-watch! How to do great marketing with (almost) no money. View more presentations from Find New Customers, Inc. said “ Great. Where do they turn for information? the channels).

10 Steps to More Inbound Links to Your B2B Blog

Social Media B2B

If you’re a B2B blogger, you know that links are the currency of SEO. Building credible, authoritative and relevant links back to your blog is an excellent way in which to tell the search engines that your blog is valuable to their many customers (i.e. searchers) and needs to be ranked accordingly. But you also know that link building is not an exact science. The following tips and ideas will help ensure that your link building strategy doesn’t run aground. 1. Remember, quality trumps quantity. Find out who’s linking to your competitors. Who’s trying to hog your subject spotlight? Offer awards.

Someone Missing at your Company? The Demand Architect

B-to-B Labs

It’s more than obvious that most B2B marketing departments are feeling the stress of a marketing environment that has changed radically over the past several years.  It’s used to be enough just to have one or two digital folks and perhaps a campaign strategist on the team to achieve some good demand programs results.   Not [.]. Database Marketing Digital Marketing Automation CMO People Strategy

Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool


WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. WordStream’s AdWords Performance Grader is available to use free at: [link]. The Grader examines key campaign features including: Effective use of negative keywords. Quality score for text ads and keywords targeted. Click-through rates.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Help! Lead Gen System Gone Amok Alienates Potential Customer

Jill Konrath's Fresh Sales Strategies Blog

This morning I got an email from a CRM provider about a free ebook on the social sales revolution. It  It piqued my curiosity. Before  Before you know it, I was registering to download it. But -- and now I'm going into true confession mode -- I didn't use my real name or phone number on the form. Nor did I give out my easily identifiable business email address.

CRM 11

Green Marketing for Building and Design Firms: 5 Steps to Setting.


The CMO Corner – Data Quality 2.0

B2B Lead Blog

Guest post by David Raab Marketing data quality used to be simple: the more comprehensive and accurate a data set, the higher its quality rating. That made sense when most marketing programs were targeted at known individuals. Knowing exactly who you were reaching (accuracy) and reaching as many qualified people as

Yes, social media can boost your traffic & leads


Owing to the lingering perception out there that social media’s rise was primarily spawned by some sort of echoing geeky buzz, we’re always on the lookout for real research on the topic …our most recent being this post, just a few weeks ago. This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes

Facebook Kills Places, Foursquare and Gowalla Rejoice


Rest in peace, Facebook Places. At least that's what all 6% of the people who actually used it might be saying. It looks like Foursquare is going to win the location-based check-in service battle, as Facebook announced yesterday it would be killing the Facebook Places check-in feature within its mobile app. However, by last October, only about 6% of Facebook users were touching the service.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

7 Tactics to Delete From Your Email Marketing NOW


Take a quick look at your favorite blogs. Now take a gander at Twitter, Facebook, and LinkedIn. All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. In fact, sometimes we need to STOP doing things in order to improve results or make time for new strategies. Nobody. They don't.

Customer Intelligence aligns with Marketing Power in Dynamics CRM

Sales Intelligence View

CoreMotives and InsideView form Strategic Partnership. InsideView and CoreMotives increase adoption and value for Dynamics CRM users by combining sales intelligence and web intelligence. When used together within Dynamics CRM, CoreMotives and InsideView give customers the power to win more deals more quickly, without resorting to cold calls using low hit prospect lists. About CoreMotives.

Help Our Client Choose a Home Page (Poll)

The Point

Your opinion is needed! One of our B2C clients, Elegant Clutter , is a boutique furniture and home accessories store in Danville, California. Spear is designing a new Website for the company and the client is having a hard time choosing between two home page designs. Just click on the thumbnails below to view the two designs and then vote for your favorite using our instant poll. View This Poll

5 Reasons Your Blog Needs More Than One Contributor


Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you. So, no question about it: the more blog content you publish on a regular basis, the better! But who should be producing that content? But is your blog a one-man show?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

INFOGRAPHIC: Near Field Communication (NFC)

Client Bridge

Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch. Smartphones with embedded NFC chips can send encrypted data a short distance to a reader device like a cash register. From Frictionless, here's an infographic that shows the business potential for NFC technology. View Original Article

3 Steps to Prepare for Emerging Mobile Platforms


This guest post was written by Matt Silk, SVP of Waterfall Mobile. Waterfall’s mobile and social CRM platform, Msgme, empowers enterprises to build and monetize a mobile subscriber database. But these are just a few new developments. More will likely emerge as the popularity of smartphones continues to increase and time goes on. recommend considering the following three steps. ”).

If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt. Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. B2B Sales sales demos sales leads

How to Leverage Customers' Social Behavior for Inbound Marketing


A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. It was one bullet point. A yes or no question. Man, it was simple back then! What platforms do they use, and why? When do they log into these platforms?

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

Demand Remains Strong for Alinean’s Interactive Content Marketing and Value-Based Sales Enablement Services and Tools Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced its two-time honoree ranking among the 5 th annual Inc. 500|5000’s list of fastest-growing U.S. private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc. 500|5000 list, accomplishing 55% revenue growth over the last three years. said Tom Pisello, Chairman and Founder of Alinean.

How to Make an (R)VIP Appearance at Dreamforce


Earlier this year invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why made that investment. 10 Info-Packed Sessions. 1. Catch this session on Wednesday, August 31 from 2:00 - 3:00 PM and on Friday, September 2 from 8:30 - 9:30 AM. 3. Is social media your passion? smsci. 4. KillingIt. 5.