Writing on the Web
JULY 5, 2011
Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.
Biznology
JULY 5, 2011
Image by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.
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EMagine B2B Blog
JULY 5, 2011
You’ve probably noticed that term – QR codes – cropping up in the headlines you scan every day. If you’re not (yet) a smart-phone user, you may have scratched your head and said, “Hmmm… I probably should find out what those are for, one of these days.” Well, wonder no longer. The QR stands for [.].
The ROI Guy
JULY 5, 2011
The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
JULY 5, 2011
In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. From usage statistics to Twitter marketing tips , these new Twitter infographics are sure to stimulate the nerdy designer in you!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JULY 5, 2011
For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. In my study to understand the effects of "engaging in the conversation" in social media, Facebook was one of the places where I actually thought "conversation" resulted in better reach-building and marketing effects. But I was wrong. I looked at two variables available only though Facebook insights (data you can only get when you're the admin of a page): Impressions-per-post and feedba
readwrite
JULY 5, 2011
A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. Through a mobile app running on customers’ phones, marketers can offer a variety of follow-up actions to the TV viewer, including coupons, reminders, contact info and more.
Hubspot
JULY 5, 2011
Who knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Twitter can have a number of business benefits , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting
Adobe Experience Cloud Blog
JULY 5, 2011
by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. That said, I have seen many, many surveys (occasionally even from Marketo) that didn’t follow best practices.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 5, 2011
For many eCommerce companies with large inventory offerings (especially ones that are very diverse), one of the persistent problems in remarketing is, first, the ability to effectively identify behavioral purchasing patterns in site visitors. Second, it's utilizing that in an effective lead nurturing campaign to create recurring purchase behavior. Here is a simple, 3-step strategy you can implement to take advantage of best practices of inbound marketing for eCommerce and remarketing: Step 1: Cr
The ROI Guy
JULY 5, 2011
Did you know that: White papers are still the content of choice for today's B2B decision maker, used most and viewed as most influential compared to all other content However, campaign overload is making white papers less effective / relevant Research indicates that specific personalization is needed to help restore relevance and influence Click here to view the Infographic: latest research and best practice recommendations.
Hubspot
JULY 5, 2011
With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do you kickstart your mobile marketing program ? In today’s episode of the Weekly Marketing Cast , we address exactly this question: Optimize Your Site for Mobile. The first step you need to take in order to kickstart your mobile marketing program is to optimize your website for mobile.
Hubspot
JULY 5, 2011
In session six of the Lead Generation Quick-Start Series , Henry Bruce , president of the Rock Annand Group , says that in order to convert more leads into deals, you need to focus on lead quality over quantity. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. So you have your product, service, idea, etc., right?
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