Marketing Edge

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Pull From Past To Be Creative Today

Marketing Edge

I was trying to figure out a creative way to tell the story of a Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Home Think About This Video Production creative video video editing

5 Ways to Make QR Codes Work

Marketing Edge

Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging

Tips For Creative Video Editing

Marketing Edge

This video about storytelling using resources that are not readily apparent as you sit down to edit the piece. It requires thinking creatively about video, sound, and transition elements of video. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Home Think About This Motion 5 storytelling video editing

QR Codes Hype or Worth The Work?

Marketing Edge

Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper context of this post. In short, individuals on Empire Avenue are traded like stocks and commodities.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brogan and I met over $.99 margaritas in Vegas at an early Blog World conference. Fast forward several [.]

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Sorry Military and Your Families

Marketing Edge

Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. citizen journalism technology future military conflicts Military power of television

Think Multidimensional When Using QR Codes

Marketing Edge

Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of the skills necessary to thrive in the social space.

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. Facebook marketing

2011 The Year of The Groupon

Marketing Edge

Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google. advertising marketing retail small business discounting Groupon online coupons

Press 36

X Reasons To Stop Blogging

Marketing Edge

Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Social Media Beyond Social Media Blogger blogging

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Armstrong This Generation’s Nixon For PR

Marketing Edge

Lordy Lordy, will wonders never cease in the world of public relations. Lance Armstrong will go down in history for the best PR comeback in a generation. that’s my prediction) The last time. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah

Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

PR Problems in Big and Small Packages

Marketing Edge

Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military traveling to and from war zones using Delta Airlines is not a new thing.

PR 30

And the Social Media Marketing Survey Says…

Marketing Edge

Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.]

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Twitter Search Tips

Marketing Edge

Sometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. mentioned these social media marketing search tactics in a. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing strategy social media marketing Twitter Twitter marketing twitter search

Name Your Favorite “New Small” Technology

Marketing Edge

Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. In his [.] small business technology cloud computing enabling technology small business technology

Marketing Tips for 2014

Marketing Edge

I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. So pardon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Social Media 2014 marketing trends marketing social marketing

Disgraceful PR from White House Communications Team

Marketing Edge

Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

I Believe in Social Media Again, Thanks Egypt

Marketing Edge

I feared that I was naive. gave up a bit on social media being anything more than a cheap marketing tool. didn’t think this way, years ago I wrote a piece about social media being more a. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. politics social media Egypt Egypt protests middle east protest Syria Tunisia

Tools 26

Something About Driving Video

Marketing Edge

When I first got this assignment I was told it was about a paperless delivery Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Home production video

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Look social is getting complicated. In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Challenge Your Answers Social Media Oprah social mistakes twitter

Stop the “Effortless” Bull About Social Content

Marketing Edge

I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. It’s. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Content Marketing Social Media

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”.

Buzz 16

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

What Did You Do When Twitter Was Down?

Marketing Edge

it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled It’s times like these when you see the value of what you miss. The classic case of you don’t know love [.]

1 Way to Avoid Going Over The Creative Line

Marketing Edge

Think who will it hurt. Is the topic something that people laugh at outside of your twist on it.    I am all for creativity but sometimes it crosses the line. When it does, it usually isn’t. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations Uncategorized creativity gregory brothers humor news songify

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

How Purple Can Make You Successful

Marketing Edge

Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest. However, my vote for the most remarkable purple reference would have to be the resurrection of Christ long symbolized with the color purple. Now that’s remarkable. Well does it? Wait stop the car!”

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.