Finding Elmer in Hurricane Sandy
Marketing Craftmanship
NOVEMBER 5, 2012
This is where I found Elmer, the Volunteer Craftsman. One week ago today, my wife and I spent most of the night in total darkness lying on a mattress we had dragged into the front hallway: the location we determined to be the safest in the house…other than the basement, which we considered our retreat of last resort. On the other side of our front door, Hurricane Sandy lived up to expectations.
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