The Power of Insulting Customers: Confessions of a Vacuum Cleaner Sales Rep
Marketing Craftmanship
MAY 4, 2012
The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door. Long before he founded Ogilvy & Mather in 1949, and following a short-lived career as a chef in Paris, David Ogilvy sold AGA cooking stoves to housewives in Scotland. Long before I founded Highlander Consulting, as a college student seeking money for gas and beer, I sold Fairfax vacuum cleaners to housewives in Connecticut.
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