Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Marketing Craftmanship

article thumbnail

Page’s Seven Principles of Public Relations Management

Marketing Craftmanship

Arthur W. Page (1883 - 1960). Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. From 1927 to 1946, Page served as a vice president and director at AT&T, and his many contributions to the profession are recognized today as namesake of The Arthur W.