Page’s Seven Principles of Public Relations Management
Marketing Craftmanship
JANUARY 25, 2012
Arthur W. Page (1883 - 1960). Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. From 1927 to 1946, Page served as a vice president and director at AT&T, and his many contributions to the profession are recognized today as namesake of The Arthur W.
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