Glassdoor.com: Social Media Tool or PR Nightmare?
Marketing Craftmanship
JANUARY 5, 2012
Learning to Live With Employee Opinion. Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. Although Vault.com – established more than a decade earlier – serves much the same purpose, Glassdoor.com represents a far greater online brand risk…largely because the website provides free access to remarks posted by real, bogus
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