Marketing Craftmanship

JULY 15, 2011

Shakedown of BMW of North America. The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. Although there’s no direct reference to the practice of using accurate information to disparage a competitor’s reputation in the PRSA’s Code of Ethics , it certainly can be classified as a bare knuckles strategy that most companies w

Classified Ads 109

Classified Ads Press Ideal Customer Profiles Ethics 109

Marketing Craftmanship

JULY 13, 2011

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. But contrary to The B2B Marketer’s Bible , and regardless of the upfront investment, the intrinsic value and opportunities related to participation in in-person and virtual public forums do not lie within the event itself.

Work Management 116

Work Management CPA Cost per Acquisition B2B Marketing 116