Marketing Craftmanship

JANUARY 17, 2013

With those big guns, can we be sure that Tony’s not using HGH? Here are 4 ½ good reasons to avoid celebrity endorsements: OJ Simpson. Tiger Woods. Lance Armstrong. Oscar Pistorius. 4.5 Elmo the Muppet. The marketing world is littered with celebrity endorsements similar to these train wrecks. Yet companies will continue to dole out lucrative contracts to sports heroes, actors, politicians and other personalities du jour…in hopes of leveraging their popularity or notoriety.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Proposals Ad Agencies 100

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. Often, the value of marketing activity gets measured in tactical terms—such as volume of media exposure, website traffic, webinar attendance, email click-through rates, awards for civic participation and social media “Likes” and “Followers,” rather than by tangible business outcomes such as lead generation, con

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

JANUARY 16, 2013

B2B Marketing 131

B2B Marketing B2B Marketing 131