The Lost Marketing Art of Ink on Paper
Marketing Craftmanship
DECEMBER 19, 2012
Time to temper our love affair with pixels on a screen? In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. Capabilities brochures, annual reports and other print collateral – complete with blind-embossing, foil-stamping, perfect binding, die-cutting and spot-varnished photos – served to explain, sell and educate.
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