Marketing Craftmanship

SEPTEMBER 22, 2012

Quote Approvals Lower the Risk of Media Burn. The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. A new spotlight has been cast on the issue, with writer Michael Lewis’ acknowledgment that he’d agreed to quote approval for his Vanity Fair profile on Barack Obama, and the new policy issued by the New York Times , which forbids their reporters from agreeing to “af

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Marketing Craftmanship

SEPTEMBER 2, 2012

Harvard University announced last week that the school is investigating 125 students for possibly cheating on a take-home final exam for “Government 1310: Introduction to Congress.” After reviewing more than 250 take-home exams turned in last Spring, the Harvard College Administrative Board has opened cases involving nearly half the 279 students enrolled in the class.

Public Relations 100

Public Relations PR Press Class 100