Should Companies Manage Their Employees’ LinkedIn Profiles?
Marketing Craftmanship
APRIL 19, 2012
Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.
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