Sales Tips from PR Legend Lee Levitt
Marketing Craftmanship
DECEMBER 12, 2011
Lee Levitt, sans fedora and shoulder bag. Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. Paging through Lee’s “ Manual of PR Sales Strategy & Tactics ,” the insights he offers are as relevant today as when he wrote them in 1992, and apply across all professional service disciplines, not just PR.
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