Making the Short List: How to Drive Top-of-Mind Awareness
Marketing Craftmanship
NOVEMBER 17, 2011
The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Sales cycle management is particularly challenging for B2B firms, and for professional services firms in particular, where top-of-mind awareness (getting people to remember you) is a critical part of business development.
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