October, 2011

Marketing Craftmanship

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PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

Whale Abuse: Exhibit A for Shamu, the Plaintiff. In the first case of its kind, PETA , three marine-mammal experts, and two former orca trainers are filing a lawsuit asking a federal court to declare that “five wild-caught orcas forced to perform at SeaWorld are being held as slaves in violation of the 13th Amendment to the U.S. Constitution.” The filing—the first ever seeking to apply the 13th Amendment to animals—names the five orcas as plaintiffs and also seeks their release to

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Hot Air Balloon Craftsmanship

Marketing Craftmanship

Denny Fleck -- Hot Air Balloon Craftsman. When he was 21 years-old, Denny Fleck took his first hot air balloon ride. He was hooked for life. Nearly forty years later, on most days from May to October, Denny can be found piloting one of his hot air balloons; ferrying adventurous passengers on an hour-long airborne trek across Northern New Jersey, complete with dogs barking, friendly locals waving and balloon chase vehicle in pursuit below.