Tue.Jun 21, 2011

Marketing Craftmanship

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Four Lessons From IBM’s Centennial Advertising

Marketing Craftmanship

Page One of IBM's 4-Page Insert. “Every advertisement should be thought of as a contribution to the. complex symbol which is the brand image.” - David Ogilvy. In recognition of its founding 100 years ago, last week IBM produced a 2,592-word, four-page advertising insert that ran for just one day in the U.S. issues of the Wall Street Journal, the New York Times and Washington Post.