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The Latest from Market2Lead
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Friday, February 5, 2010
I read the recent post in the blog of Morgan Stewart, Director of Research and Strategy at ExactTarget, (a Market2Lead partner and all around good guys!) They just released a fascinating report they...
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Monday, January 25, 2010
It appears that every Marketing and Sales product vendor has a panacea for the chasm between marketing and sales. They don't. So let's get an agreement on the forms the chasm takes, and list the...
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Friday, January 15, 2010
I am delighted to see the B2B industry move towards greater accountability and metrics for Marketing. But the use of marketing automation systems, email platforms, web analytics, and online...
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The Best from Market2Lead
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Tuesday, July 14, 2009
I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management...
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Wednesday, October 21, 2009
Too often we get so wrapped up in what we are selling that we don’t pay enough attention to what people are actually buying. Sales people do this constantly. It is a useful exercise for your...
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Tuesday, September 29, 2009
I just read Ardath Albee’s interesting post on "Lead Nurturing is not about campaigns." It reminded me that I wanted to comment about “Pull Lead Nurturing”. Let’s face it, many lead nurturing...
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Friday, August 28, 2009
It’s the data stupid! Segmentation of your database, and the quality of the data therein, is the most important factor in determining the outcome of marketing campaigns. I read two items this week...
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Monday, April 13, 2009
A very encouraging trend that we are observing within our installed base is an increasing number of Nurture campaigns being executed. Kudos to marketers (and our customers) for responding with the...
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The Latest from the B2B Marketing Community
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Monday, February 8, 2010
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as:
Demand generation
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Monday, February 8, 2010
One of the most seemingly ludicrous, annoying, and pervasive Twitter scams are the promises of free teeth whitening. So, what is this all about?
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. An example would be www.karensteeth.com .
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Monday, February 8, 2010
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.
This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
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For millions of people Google is an indispensable search
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