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The Latest from Market2Lead
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Tuesday, February 23, 2010
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can...
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Wednesday, February 10, 2010
Key Performance Indicators (KPI) are measurements that indicate the health of the business. We use them in dashboards to give status at a glance. As a continuation of my series of posts on Key...
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Friday, February 5, 2010
I read the recent post in the blog of Morgan Stewart, Director of Research and Strategy at ExactTarget, (a Market2Lead partner and all around good guys!) They just released a fascinating report they...
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The Best from Market2Lead
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Tuesday, July 14, 2009
I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management...
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Wednesday, October 21, 2009
Too often we get so wrapped up in what we are selling that we don’t pay enough attention to what people are actually buying. Sales people do this constantly. It is a useful exercise for your...
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Tuesday, September 29, 2009
I just read Ardath Albee’s interesting post on "Lead Nurturing is not about campaigns." It reminded me that I wanted to comment about “Pull Lead Nurturing”. Let’s face it, many lead nurturing...
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Friday, August 28, 2009
It’s the data stupid! Segmentation of your database, and the quality of the data therein, is the most important factor in determining the outcome of marketing campaigns. I read two items this week...
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Monday, April 13, 2009
A very encouraging trend that we are observing within our installed base is an increasing number of Nurture campaigns being executed. Kudos to marketers (and our customers) for responding with the...
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The Latest from the B2B Marketing Community
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Thursday, March 11, 2010
I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?
Earlier this week I wrote about a growing trend toward sponsored posts and outright selling on blogs. Frankly I think this
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Thursday, March 11, 2010
I participated in an amazing social media webinar today from MENG . The expert roundtable included members of the newly formed MENG Social Media Council ( Mack Collier , Paul Dunay , Beth Harte , Drew McLellan , Amber Naslund and myself ).
Here are eight key social media points from the session:
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Thursday, March 11, 2010
This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
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For millions of people Google is an indispensable search
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