The Latest from Market2Lead

Tuesday, February 23, 2010
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
 
Wednesday, February 10, 2010
Key Performance Indicators (KPI) are measurements that indicate the health of the business. We use them in dashboards to give status at a glance. As a continuation of my series of posts on Key. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
 
Friday, February 5, 2010
I read the recent post in the blog of Morgan Stewart, Director of Research and Strategy at ExactTarget, (a Market2Lead partner and all around good guys!) They just released a fascinating report they. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
 

The Best from Market2Lead

I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Those of us who work daily with lead nurturing campaigns will have noticed something: there are a lot of time related terms and decisions to be made. How often should I reach out to my prospects, how. [[ This is a content summary only. Visit my website for full links, other content, and more!
Too often we get so wrapped up in what we are selling that we don’t pay enough attention to what people are actually buying. Sales people do this constantly. It is a useful exercise for your. [[ This is a content summary only. Visit my website for full links, other content, and more!
I just read Ardath Albee’s interesting post on "Lead Nurturing is not about campaigns." It reminded me that I wanted to comment about “Pull Lead Nurturing”. Let’s face it, many lead nurturing. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
It’s the data stupid! Segmentation of your database, and the quality of the data therein, is the most important factor in determining the outcome of marketing campaigns. read two items this week. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
 
Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
 
Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
 

The Best from the B2B Marketing Community

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Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.