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The Latest from Market2Lead
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Tuesday, February 23, 2010
I get asked frequently if Market2Lead supports A/B testing of email campaigns and the answer is “yes, of course,” but sometimes I wonder if the people have thought through the process. You can...
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Wednesday, February 10, 2010
Key Performance Indicators (KPI) are measurements that indicate the health of the business. We use them in dashboards to give status at a glance. As a continuation of my series of posts on Key...
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Friday, February 5, 2010
I read the recent post in the blog of Morgan Stewart, Director of Research and Strategy at ExactTarget, (a Market2Lead partner and all around good guys!) They just released a fascinating report they...
[[ This is a content summary only.
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The Best from Market2Lead
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Tuesday, July 14, 2009
I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management...
[[ This is a content summary only. Visit my website for full links, other
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Wednesday, October 21, 2009
Too often we get so wrapped up in what we are selling that we don’t pay enough attention to what people are actually buying. Sales people do this constantly. It is a useful exercise for your...
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Tuesday, September 29, 2009
I just read Ardath Albee’s interesting post on "Lead Nurturing is not about campaigns." It reminded me that I wanted to comment about “Pull Lead Nurturing”. Let’s face it, many lead nurturing...
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Friday, August 28, 2009
It’s the data stupid! Segmentation of your database, and the quality of the data therein, is the most important factor in determining the outcome of marketing campaigns. I read two items this week...
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Monday, April 13, 2009
A very encouraging trend that we are observing within our installed base is an increasing number of Nurture campaigns being executed. Kudos to marketers (and our customers) for responding with the...
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The Latest from the B2B Marketing Community
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Saturday, March 20, 2010
At the recent IDC Directions 2010 conference - there was a lot of buzz about the Sales and Marketing disconnect in organizations and one of the phrases that caught my attention was - 'Sales is from Mars and Marketing from Venus'.
I I have discussed a couple of times on this blog, on how sales and marketing teams can come over their reservations and be more supportive
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Friday, March 19, 2010
Image by HubSpot via Flickr
I want to do something ambitious and I’m hoping you’ll help. I’d d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line.
I
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Friday, March 19, 2010
Content can’t be just okay. It’s got to be great. [link] link]
...Tags: Tags: Demand Generatio
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
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