This is guest post by Don Dalrymple , President, AscendWorks. If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge. Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records. Part of the challenge is to ensure that the flow of your Leads drives responsiveness from your sales team. Your Lead Flows and Lead Scoring will be working in tandem to prepare a prospect for the sales engagement. Ensure these are layered with increasing value. MORE >>

Knowing when the time is right to bring on someone to focus on marketing can be a tough call for entrepreneurs running a Lean Startup. For most new businesses, marketing is seen as a luxury that is both inaccessible on a shoestring budget and, at the same time, essential to the development of a new [.]. Marketing Thought Leadership Uncategorized hiring lean startup startup marketing MORE >>

We recently had a discussion with Mac McConnell of Bluebird Strategies about how to do lead nurturing the right way.  Mac knows a thing or two about his given his previous senior sales experience at Sun Microsystems. You can watch the replay of the webinar by clicking here. Mac walked us through some great tips and examples [.]. Lead Nurturing Webinars best practices Lead Management lead nurturing MORE >>

We announced the great results Opsview experienced from their LoopFuse deployment some time ago. The team there is awesome and even put together a “ Marketing Automation Blueprint ” detailing how they use LoopFuse with Salesforce.com. Now we can add a case study by the smart folks at MarketingSherpa to the mix. Read the whole thing here: Marketing Automation Case Study: One marketer’s 5 step process from vendor selection to a 178% increase in deals. It can be daunting, but marketing automation software is a tool that can get the whole marketing effort under control.” MORE >>

Now more than ever content plays a dominant role in your marketing plan.  They key is not the quantity of content you produce but the quality and value to your target audience.  No, I don’t mean hire a copywriter to churn out 500 word blog posts on search term optimized topics. mean make your content strategy central to your company and focus on both the creation and distribution of it. Here a 3 tips for content marketing success that will get you pointed in the right direction: 1.  Put yourself in their shoes. Your goal is to be in those places.  Don’t send marketing messages. MORE >>