In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. For this new content-driven strategy to function properly, a Marketing Automation system is essential, as it automates many of the labor-intensive tasks associated with deploying multi-channel campaigns and other outbound marketing tasks. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This! Share this on LinkedIn. Digg this! MORE >>

In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  I couldn’t agree more, but not for the reasons they spread. LoopFuse simplifies Marketing Automation. At the core of the issue, there needs to be a distinction between product and process.  Designing automated marketing processes can be difficult.  To start, selling to the early adopters was not a good idea.  MORE >>

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Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space. The promise of doing more with less, speeding response times, and focusing sales efforts on the most likely MORE >>

It’s that time of the year again – when I throw seashells on the ground and translate the wisdom of the Gods regarding what is coming for the new year in marketing automation. 2010 was a banner-year for LoopFuse, and I forsee it being an even better year in 2011 for us… but this blog [.]. Marketing Automation MORE >>