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FEBRUARY 1, 2012 Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
Marketing Automation systems perform their best when the data fed in to them is clean. As a support team, we are often asked how customers can get the best data possible in to their LoopFuse account. ve been able to find some Excel tricks and formulas to help you clean up those lists before importing them in to your account. Removing Duplicates. Comparing Values. You can adjust as needed. link].
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JANUARY 30, 2012 10 B2B Sales and Marketing Metrics Worth Tracking
This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well. Quick Disclaimer: Just because you can track it, doesn’t mean you should. So without further adieu…. Deal Size.
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