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| Page 1 of 1 | Previous | Next | LOOPFUSE JANUARY 17, 2012 Connect the dots to get the big picture of your prospects One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. This gives you an overview of the history for any given prospect and lets you see the history of their interactions with your marketing automation process. Use the filters to see what information is most relevant to your current interests for that prospect. WebPage Views. Email Activity. | LOOPFUSE JANUARY 18, 2012 Know your prospect engagement funnel and other great points from Matt Heinz Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing. There are some really great points made here about engaging prospects early, building out an editorial calendar to drive your content marketing strategy, reminding yourself to always have a call to action in any marketing message, and focusing on customer pain/outcomes vs. your features/benefits. | | | | | | |
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