Buzz Marketing for Technology
JANUARY 11, 2011
One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content.
Webbiquity
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry?
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markempa
JANUARY 11, 2011
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.
ViewPoint
JANUARY 11, 2011
Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes. Hunters will go after new business while farmers will cultivate the customer base.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Customer Experience Matrix
JANUARY 11, 2011
Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. Looking through my files and asking a few questions, here are vendors for whom I have reasonably reliable information: This gives an average of $171,000 per em
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
JANUARY 11, 2011
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.
NuSpark Consulting
JANUARY 14, 2011
I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI. Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation. This post will go into my views on how to measure the ROI of lead nurturing.
Webbiquity
JANUARY 14, 2011
A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah.
Marketing Insider Group
JANUARY 13, 2011
One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? I write a lot about social media but we all know it all really comes down to the quality of our content.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Writing on the Web
JANUARY 11, 2011
Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.
Tony Zambito
JANUARY 10, 2011
Image by racoles via Flickr. Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged. Adding to the complexity of these issues is the fact that buyers today are increasingly seeking experiences more than just a sale. Buyers are no doubt looking to engage in ways that provide an enriching experience that has the elements of problem-solving, creativity, and offers real-time solutions.
NuSpark Consulting
JANUARY 9, 2011
Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment. Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy.
ANNUITAS
JANUARY 10, 2011
Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution.
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Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.
Writing on the Web
JANUARY 14, 2011
Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are fundamental to the way our brains work, why don’t we tell more stories? Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence?
Convince & Convert
JANUARY 11, 2011
People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback.
The Effective Marketer
JANUARY 13, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcom
B2B Memes
JANUARY 10, 2011
It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Sooner or later, one of these trends is bound to falter–but which will it be? That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)?
Speaker: Mason Cosby - Director of Growth at Gravity Global
In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement. Adding an Account-Based approach makes it even more difficult to get the content right. If you're trying to implement an ABM strategy but your accounts aren't engaging, this workshop is for you.
Writing on the Web
JANUARY 12, 2011
Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life.
Convince & Convert
JANUARY 13, 2011
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”. That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importan
Biznology
JANUARY 9, 2011
Image via Wikipedia. by Aaron Kim. As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice people were writing their autobiographies in real time. That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author.
Industrial Marketing Today
JANUARY 14, 2011
Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. “Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New
Adobe Experience Cloud Blog
JANUARY 14, 2011
by Maria Pergolino Traditionally, marketing forecasts haven’t held as much weight as sales forecasts in the eyes of the CEO. This is beginning to change as more companies are looking beyond the traditional sales cycle and more at an overall revenue cycle. However, to stand out and catch the eye of executives, marketing must rely on a forecast that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle.
Convince & Convert
JANUARY 14, 2011
Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. There really isn’t any research around what marketers are reading, other than mathematical rankings like AdAge 150 and stuff like that.
Biznology
JANUARY 13, 2011
Image via CrunchBase. by Frank Reed. We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current economy. They deserve a lot of credit for creating an ecosystem where SMBs (small and medium businesses) can get free tools to run their business (Gmail, Google Docs, etc.), as well as one of the premier online advertising outlets in the world today for businesses of all shapes and sizes.
Industrial Marketing Today
JANUARY 10, 2011
According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Adobe Experience Cloud Blog
JANUARY 11, 2011
by Phil Fernandez As the economy finally starts to turn in a more positive direction, I find it interesting the different reactions I have heard from various friends and colleagues. In particular, I have heard several folks recently tell me that this new optimism perhaps offered the chance to take a bit of a “breather”. I couldn’t disagree more strongly!
MLT Creative
JANUARY 11, 2011
I was once at a meeting with a prospective client (who subsequently became one!) in which we discussed the importance of strategy in B2B marketing. Now, we all know strategy is the backbone of any successful B2B marketing campaign, but many of us still find ourselves justifying marketing as more than just a bunch of pretty pictures; and, during our meeting, I was doing just that.
Biznology
JANUARY 12, 2011
Image via Wikipedia. by Eva Lyford. Time was that when a customer came into your store, the purchase decision was made there. That's true no longer. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. Foremost among those would be the context of the product—displaying Crisco amongst baking goods drives a different decision making process in the shopper's mind than does displaying it as a rash treatment or for
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