Sat.Apr 18, 2009 - Fri.Apr 24, 2009

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5 steps for using LinkedIn as lead generation tool

markempa

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. I’ve discovered that it’s a pretty simple process if you’re willing to invest the time to freely share your expertise and thought leadership with others.

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Demand Generation Implementation -- Take My Survey, Please!

Customer Experience Matrix

Update - 4/23/09: I have some preliminary results, but would still like more responses. Click here to take survey. One result of interest: how quickly people deploy the features they eventually use. I had expected people to start slow and add more features over time. Not so much. It seems that by the end of the first month, people have already used 2/3 of the features they will ever use.

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Helping Your Customers Market to Their Customers

WriteSpark

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product. Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology.

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Top-10 Marketing Automation Blogs

LeadSloth

A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

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B2B Chief Marketing Officers (CMOs) Must Change

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

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Facebook Marketplace - Time to take another look

Buzz Marketing for Technology

I am sorry I haven't updated my blog in a while - with my new job and writing the book on weekends - spare time has been even more at a premium! But this weekend while writing a chapter of Facebook Marketing for Dummies I was very impressed by the Marketplace on Facebook. The old marketplace was a owned and operated by Facebook but the new one is a much more elegant platform by oodle which opens it up to over 200 local and national sites affiliated with oodle.

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On Lead Nurturing - thinking beyond the send

markempa

The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, " Strategy Beyond the Send " helpful. Ardath's post gives some useful ideas on how we can better connect by thinking, "like your prospects do when they set out to solve a problem.

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Is Direct Marketing Relevant Anymore?

The Point

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [.]. Tags: B2B Marketing Demand Generation Direct Marketing Agencies Lead Nurturing White Paper Syndication direct marketing lead generation b2b demand gener

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases.

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Is Twitter Getting too big? A lesson for your speeches

Dahle Communication

A recent post by Brett Duncan of Marketing In Progress really made me think about twitter. It wasn't even the post so much as his comments at the bottom of the page. When discussing the growth of twitter he states " Early adopters like a product as long as they are the early adopters for it. Once it reaches that majority status, early adopters start looking for something else to adopt. early.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clu

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Social Media Relations vs. Traditional PR Skills

WebMarketCentral

The emergence of social media has dramatically changed the role of public relations. While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Articles you should have read

Dahle Communication

Instead of delving into something new today, I wanted to highlight some of the great posts and articles that I have found over the past couple of weeks that I felt needed to be discussed more. With so many posts out there, it is sometimes hard to find the good articles and a lot of times someone will post a great blog and for whatever reason, it is just missed.

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Watch the context of your language - why MSNBC should learn slang

Dahle Communication

The Daily Show With Jon Stewart M - Th 11p / 10c Nationwide Tax Protests thedailyshow.com Daily Show Full Episodes Economic Crisis Political Humor One of the sad things about not having cable anymore is that I don't watch The Daily Show on a regular basis. I try to catch it on-line the next day if at all possible, but have missed more than a few episodes.

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