Customer Experience Matrix

APRIL 24, 2008

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. But the majority of businesses have nowhere near the resources needed to manage such systems. They still need sophisticated applications, but in versions that can be installed and operated with a minimum of technical assistance.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Tony Zambito

APRIL 24, 2008

If you think about one of your most recent household purchases, such as a car, grill, or even a lawn mower, it is a safe bet you found yourself on the Internet. You were pouring over specifications, opinions, consumer reviews, buying experiences, and where to buy. On some of these items, you were pleasantly surprised to find that you can "customize" the product to your specification and even have it shipped to your front door!

Peer-to-peer 100

Peer-to-peer Trends Buyer Personas Social Media 100

JotForm

APRIL 23, 2008

There’s stuff all over the Web about jQuery, but finding the best tutorials to get you started can be tough. Here are Examples and tutorials from jQuery masters to keep you on the right track. We will start with jQuery masters and feature some of their best tutorials, then we will move on to mo.

Examples 48

Examples Best Practices Features 48

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message.

Blogger 20

Blogger PR Outreach Tagging 20

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

WebMarketCentral

APRIL 21, 2008

Hosted marketing email services are almost a commodity. Much like web hosting, email outsourcing is pretty much a no-brainer for all but the highest volume mail senders; email providers have already made the investments in deliverability, CAN-SPAM compliance, HTML tools and reporting, so there's no reason to build your own. And also similar to web hosting providers, there are few significant functional differences to separate one from another, so the choice largely comes down to personal prefere

Pricing 20

Pricing Price Comparison Marketing Management 20