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JANUARY 17, 2013 Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Can people reach it? Do you have capacity? Are you easy to find? How do you get people through the front door?
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MARCH 11, 2013 Create a Leads by Score report in Salesforce.com to prioritize sales efforts
There are many benefits that come from a fully deployed marketing automaton system including a better, more informed view of prospects and their activities. This can all be summarized into a lead score that is a quantitative measure of how engaged (or not) a prospect is and, by extension, how ready they are for sales engagement. We’re happy to help!
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JANUARY 3, 2013 A New Year's Resolution Worth Keeping - View Marketing Success Through the Sales Pipeline
There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition. Go and look at your last three new customers. Where did they come from? How did they find out about you?
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JANUARY 8, 2013 LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
We are excited to announce that LoopFuse and Nearstream are merging into one company. Combining the two companies adds full featured marketing automation to innovative and unique social marketing capabilities. Social media in many ways represents the greatest opportunity for true one-to-one prospect engagement and communication. Great things ahead! Robert Pease, CEO & Bradley Young, CTO.
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JANUARY 31, 2013 Upcoming Webinar: Using Social Signals for Lead Generation
Please join us on Friday, February 8 at 2:00pm ET/11:00am PT for a discussion about how to use social media for lead generation. Social media is a great place to begin conversations that can lead to meaningful customer relationships. The challenge is to engage with the right person at the right time with the right message. We’ll be covering best practices for social customer engagement and how to use our Nearstream capabilities to identify, score, and respond to buying intent in social media. Register for the webinar!
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MARCH 28, 2013 Building the business case for marketing automation
Marketing budgets are limited and always smaller than we’d like them to be in a perfect world. As a result, marketers have to make hard decisions about what to invest in and how much to invest along with an understanding of the expected return on that investment. We think these questions and the resulting business case are easy to address with LoopFuse. So there you have it.
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LOOPFUSE 3 Keys to Successful Social Selling
| MONDAY, APRIL 22, 2013
'“Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that. Sales (and marketing for that matter) have always been social disciplines because they involve interacting with other people directly and in a meaningful way. The presence of technology in the mix is designed to make this human interaction more efficient for both buyer and seller as well as enhance the time together – not about replacing humans with machines. So how do you implement a successful social selling program? It’s all about timing. MORE >>
LOOPFUSE On Megatron, and Vanity Metrics
| SUNDAY, JANUARY 20, 2013
It’s really tempting to treat any measurable thing as a metric. For instance, I’ve seen several (way more than several, actually…) social media campaigns focused on “generating likes” This is not to denigrate likes, but they are not a metric unto themselves. How do those likes become the actions that matter? It is only measuring them in conjunction with other metrics that they begin to tell a story. As my “likes alone don’t matter” example I’d like to offer this shining example: Read it and weep. Million Likes. Nary a conversion to be found. MORE >>
LOOPFUSE All you need to know about agile marketing
| WEDNESDAY, MARCH 20, 2013
We’re huge fans of Scott Brinker and the work he does over on the Chief Marketing Technologist blog – ChiefMartec. He put a great presentation together on “agile marketing” and we wanted to feature it here on our blog. “Agile” is a concept around fast moving activities, rapid testing, and frequent delivery that started on the software development side of the house. Many of these same concepts are driving best practices around new marketing approaches especially as the technologies to enable marketing (like marketing automation) become more widely adopted. MORE >>
LOOPFUSE Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
| TUESDAY, JANUARY 22, 2013
Most businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects. Products like MailChimp , Constant Contact , Vertical Response , and iContact (now part of Vocus ) made this capability accessible to even the smallest of businesses. This further leveled the marketing playing field between small and large companies. The same can be said of marketing automation. This makes the ROI on a marketing automation investment quick and meaningful. MORE >>
LOOPFUSE Great to be named a "Company to Watch" on the 2013 CRM Watchlist
| MONDAY, APRIL 1, 2013
Paul Greenberg does so much for our industry from great insights to the CRM Idol contest to his annual CRM Watchlist publication. We were very excited to be included as a “Company to Watch” on the 2013 CRM Watchlist and had briefed Paul early on about our strategy around combining Nearstream and LoopFuse into one company. Here’s Paul’s write up on us: “What makes Nearstream an intriguing choice for the near future is the recent merger between Nearstream and Loopfuse, both CRM Idol contestants. That’s 18-24 months away, and on the right track.” Thanks Paul! MORE >>
- Replay of Using Social Signals for Lead Generation Webcast [Video] LOOPFUSE | TUESDAY, FEBRUARY 12, 2013
- Gartner Group releases CRM Lead Management Magic Quadrant for 2013 LOOPFUSE | MONDAY, MAY 6, 2013
- Connect the dots between on-line marketing and your sales pipeline with the new UTM Source Report LOOPFUSE | THURSDAY, MAY 23, 2013
- Nearstream Social Campaigns Added to LoopFuse LOOPFUSE | FRIDAY, APRIL 26, 2013
- What's Your Lead Velocity Rate (LVR)? LOOPFUSE | MONDAY, MARCH 4, 2013
- New Drupal Plugin release for LoopFuse - now supporting Drupal 7 (D7) LOOPFUSE | FRIDAY, MAY 17, 2013
- The Marketing Technology LUMAscape LOOPFUSE | FRIDAY, MAY 10, 2013
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