Tony Zambito

MARCH 18, 2012

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . As we continue to come out of the deep freeze over the last few years, we are beginning to see encouraging signs of an economic recovery.

SMB 160

SMB Enterprise Management SME Work Management 160

markempa

MARCH 18, 2012

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. That’s why I decided to answer nine of the most pertinent questions here today and another 12 in a post on the MarketingSherpa blog tomorrow.

Lead Nurturing 211

Lead Nurturing Lead Qualification Sales Qualified Leads Top of Funnel 211

Convince & Convert

MARCH 18, 2012

Most online retailers talk only about themselves on Facebook. Those days are about to end. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages.

Intent 130

Intent Facebook Guidelines Storytelling 130