Tue.Feb 28, 2012

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How to Transform Social Media into a Powerful Marketing Tool

Tomorrow People

Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing. This is because they have failed to take on board some important resources and approaches. Here’s how to turn those social networking sites into social media marketing : Apply insight.

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Why Now Is The Time To Build Your Personal Brand

Marketing Insider Group

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.

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Confidence is the Feeling You Have Before You Understand the Situation

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. There are many marketing managers blithely tripping along feeling confident about themselves and their accomplishments who have never proven the return on investment for lead generation.

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A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait. I don’t anticipate another discount for some time.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of bus

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Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. But what will they be interested in and using in 6, 12 or 24 months? If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (201

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New Webinar Recording: Multiply the Effects of Your Inbound Marketing

Adobe Experience Cloud Blog

by Seth Resler Did you miss our webinar on inbound marketing? Don’t worry – we’ve got you covered. Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques. Our Senior Director of Marketing, Maria Pergolino, teamed up with Alex Pelletier, Director of Marketing at Acquisio to talk about how they’ve incorporated inbound marketing into their overall s

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B2B Buyer Behavior: Motivating Through SIT

MLT Creative

Social Identity Theory: Social Identity Theory (SIT) posits that people tend to place each other in social groups, then define each other based on those groups rather than the actual people in them. In other words, we presume people in social groups to be far more analogous than they actually are. Because people create these social groups, they often tend to view theirs — or, the “ingroup” — more favorably than other “outgroups.

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The Buyer Really Doesn’t Care

Adobe Experience Cloud Blog

by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. As I explain in this video, if you have those teams working at cross-purposes, they are guaranteed to produce inefficiencies. This in turn opens opportunities for competitors to take revenue from your company.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Optimizing your page for Search Engines – Part 1: Authority

EMagine B2B Blog

Mention SEO to any website owner, and the first thing that come to mind is keywords, keywords, keywords. Keywords are just part of the story. SEO means having an understanding of what, why and how search engines work, and what criteria and metrics are used to determine which sites are authorities on certain keywords and [.].

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Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Adobe Experience Cloud Blog

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. So here is further Q&A with Alex… What is the difference between prospects and leads?

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Inbound Leads Cost 61% Less Than Outbound [New Data]

Hubspot

HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. The study, which is based on a survey conducted in January 2012 of 972 marketing professionals, found that inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that predominately leverage outbound marketing.

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Winner of Our Social Media Training Books Giveaway

SnapApp

Congratulations go out to Shaun Y. of Saint Louis, MO who just won our Social Media Training Books Giveaway! Included in the Grand Prize are books from social media gurus, Brian Solis, Dave Kerpen and Ann Handley. Learn more about the books included in our social media library giveaway: Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Businesses That Blog Generate 2X More Email Traffic [New Data]

Hubspot

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common? They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. In this data, "Email Traffic" includes two main sources: traffic from traditional email marketing and lead nurturing campaigns , and traffic from blog post

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B2B Leads Consume Content In Bursts

Brainrider

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. The challenge becomes how to optimize those bursts. For some reason, we often try to engineer nurturing and drip programs to methodically “keep in touch” or “keep leads warm” We obsesses over figuring out which piece of content to send out, to which segment, at the perfect time interval and even time

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The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by blogger, with each pitch being lovingly and relevantly written in series over time after investing months of time, previous to actu

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The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

© All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . When it comes to understanding the psychology of the buyer, much has been done in the world of B2C to get inside the mind of consumers to understand buying choices and preferences.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want.