This post will be about designing the HTML layout of your email campaigns. For most of the web designers out there, I feel your pain when it comes to designing HTML for email. It’s so much easier and more flexible to use CSS rather than older HTML methods. Unfortunately the email client world has not [.]. eMail Marketing MORE >>

Then you are in luck because the nice folks over at WordStream have produced this clever “map” that helps categorize the types of products that are out there and names leaders in each category. We are excited to be included in the marketing automation category! So, as you put your marketing and advertising budgets to use, be sure to use this as a reference. Remember – technology is an enabler. You must understand what you are trying to accomplish (your goals) and how you want to do it (tactics and processes) to have the most success with any of these technology products. MORE >>

Trying to get a handle on all the various marketing technologies available out there? Too much noise being made by the largest vendors? This is a great (and thorough) visual landscape of marketing technology vendors. Trying to understand the difference between search ad management and video search ad management? Scott Brinker has laid it out in a logo dense way but seems to make it all fit together nicely over on his Chief Marketing Technologist blog. Plus, we like the fact he included LoopFuse in the Marketing Automation category. Nice work Scott! MORE >>

We released the results of our 2012 Marketing Outlook Survey today to provide a snapshot of the next 12 months of on-line marketing as well as take the pulse of marketers as it relates to strategics, tactics, and budgets. You can download the full survey results here. What do you think of the results? Consistent with your company? Where do you differ?  Let us know in the comments! Here’s the full press release: LoopFuse Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting. Target Buyers and Qualified Leads Well Defined But Engagement Timing and Tactics Still Lacking. MORE >>

Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Below is an excerpt from the article on “Branding Do’s and Don’ts&# …… Your website will communicate information about you and the products or services you offer. Your “brand” is your company’s identity (company name, logo, slogan, etc.) and more importantly, the qualities people associate with it. Best Practices Recommendations: Practice. MORE >>